Social Media Advisor

Macquarie University; Sydney; On-site; AUD 115,000 - 125,000; Full time

Benefits offered by this job

17% Superannuation

Subsidised onsite parking options

Flexible working options

Training and professional development

Onsite childcare facilities

Discounted health insurance (Medibank)

Onsite vacation care

Employee Assistance Program

Subsidised membership at the Sport & A

Subsidised membership at our Sport & A

Job summary

Macquarie University is seeking an experienced Social Media Advisor to oversee content across our social channels, support community management and provide best‑practice guidance to stakeholders to help achieve our communications goals.

You will manage planning, publishing and reporting of social content, monitor engagement, raise issues, and help upskill the team. The role collaborates with colleagues to integrate campaigns and align with the university brand.

Qualifications

• Demonstrated experience managing social media channels within a brand or organisational context.
• Experience translating communications into platform-appropriate social content.
• Proficiency with social media tools such as Sprout Social, Meta Business Suite, Canva or CapCut.
• Strong understanding of trends, algorithms, metrics and platform best practices.
• Ability to collaborate in fast-paced, content-rich environments with cross-functional teams.
• Experience in social monitoring, community and issues management.

Responsibilities

• Oversee creation, planning and publishing of social content across university channels.
• Provide advice to stakeholders on proper use of social channels and content to achieve outcomes.
• Monitor engagement, identify issues or reputational risks and escalate as needed.
• Upskill the broader social media team and provide content feedback.
• Manage social media reporting to assess content effectiveness and engagement strategies.
• Lead cross-functional campaigning by integrating social media with larger university initiatives.

Skills

Social media content creation

Brand alignment

Stakeholder collaboration

Content translation for platforms

Trends & metrics analysis

Community management

Education

Bachelor’s degree or equivalent

Tools

Sprout Social

Meta Business Suite

Canva

CapCut

Job description

Macquarie University's Communications team within Group Marketing and Communications is seeking an experienced Social Media Advisor to support the University’s social media content and online presence. * Salary Package: Annual base from $114,992 - $124,676 per annum (HEW 7), plus 17% employer's superannuation and annual leave loading * Appointment Type: Full time 12 month fixed-term parental leave cover * Location: Macquarie University, North Ryde We're looking for an experienced Social Media Advisor to support our digital storytelling and community engagement.

About the Role

The Social Media Advisor oversees social media content development across Macquarie University's social media channels, supports community management and provides best practice advice to stakeholders to help achieve their communications goals.

Key accountabilities

• Oversee the creation, planning and publishing of social media and ensure alignment with the University's brand, voice and strategic priorities.
• Provide advice to stakeholders on the proper utilisation of social media channels and content to achieve desired communications outcomes.
• Monitor and management engagement across owned social channels, Identify and manage emerging issues or reputational risks on social media, escalating as required.
• Support the upskilling of the broader social media team, reviewing and providing feedback on content to ensure consistent quality and alignment with social media strategy.
• Manage social media reporting activity to assess the effectiveness of social media content and engagement strategies.
• Lead integrating social media campaigns in collaboration with broader Group Marketing and Communications colleagues and University stakeholders.

Selection Criteria

• Demonstrated experience in managing social media channels within a brand or organisational context.
• Your experience in translating communications into fit for platform social media content.
• Proficiency in social media management and content creation tools such as Sprout Social, Meta Business Suite, Canva, CapCut or similar.
• Strong understanding of social media trends, algorithms, reporting metrics and platform-specific best practice.
• Ability to work collaboratively in fast-paced, content-rich environments, contributing effectively to cross-functional teams.
• Experience in social media monitoring, community and issues management.

Benefits

• 17% Superannuation
• Subsidised onsite parking options
• Flexible working options
• Training and professional development
• Onsite childcare facilities
• Discounted health insurance (Medibank)
• Onsite vacation care
• Employee Assistance Program
• Subsidised membership at the Sport & Aquatic Centre
• Onsite GP, imaging & physio clinics
• Pre-Employment Checks

Macquarie University cultivates a workplace defined by safety, ethical conduct, and strong integrity.

Prior to completion of an offer of employment, preferred candidates will be required to participate in a combination of pre-employment checks relevant to the role they have applied for.

Your employment is conditional upon the completion and maintenance of all role-required pre-employment or background checks in terms satisfactory to the University.

Applications Close: 15 November 2026

For role specific enquiries, please contact: Vanessa Saines, Manager, Social Media and Online Engagement - [e-mail]

We reserve the right to progress or decline applications at our discretion and may close this advertisement prior to the listed closing date.

A Place Where You Belong

At Macquarie, we believe diversity makes us stronger, inclusion drives our success, and belonging inspires us to do our best work. We are proud to foster a community where different backgrounds, identities, and experiences are valued, and where our people are empowered to thrive through supportive leadership, shared responsibility, and a deep commitment to genuine care and respect for our community.

Flexible Work

At Macquarie, we believe by providing flexibility in when, where and how work is done, we can support our staff to manage their personal commitments, while optimising their work performance and contributions to the University.

Our Values

Collective Ambition, Purposeful Collaboration, Bold Innovation, and Genuine Care — are at the heart of everything we do and by living our values, we unlock the true potential of You to the Power of Us.

What we offer?

• 17% Superannuation
• Subsidised onsite parking options
• Extensive training and professional development programs
• Onsite childcare facilities to support working parents
• Onsite vacation care during school holidays
• Discounted health insurance
• Subsidised membership at our Sport & Aquatic Centre
• Access to an Employee Assistance Program for free and confidential support
• Convenient onsite GP, imaging, and physiotherapy clinics

Our human equation for success is You to the Power of Us. It’s an invitation for you to bring your passion and purpose to a campus powered by human collaboration, and where the potential of every person multiplies our ability to achieve remarkable things.

Discover our beautiful campus Just 15km from Sydney’s CBD and with access to Australia’s only dedicated university metro station, our Wallumattagal Campus in Macquarie Park offers a vibrant and inspiring place to work—right in one of the world’s greatest cities. Take a look at our campus Join a workplace that's inclusive, outcome-focused and driven by shared purpose.

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