Shopper Marketing Lead, Away From Home

Coca-Cola Europacific Partners; Sydney; On-site; AUD 140,000 - 200,000; Full time

Job summary

Coca-Cola Europacific Partners (CCEP) is seeking a Shopper Marketing Manager - Away From Home to lead shopper strategy and activation across Petrol & Convenience, Local Trade, Licensed, QSR, Entertainment Venues and Stadiums. Based at our North Sydney head office, you will drive insight-led programs that increase beverage occasions and growth for both our customers and CCEP.

You will collaborate with Sales, Category, Insights and Revenue Growth Management to translate shopper insights into

Qualifications

• Significant experience in Shopper Marketing, Customer Marketing, Trade Marketing or Commercial Activation.
• FMCG, beverage, retail, foodservice or hospitality experience.
• Strong knowledge of Convenience, Licensed, QSR or broader Away From Home channels.
• Track record of delivering shopper programs that drive measurable growth.
• Strong commercial acumen and understanding of category and channel dynamics.
• Experience translating shopper insights into practical activation strategies.
• Excellent stakeholder management and influencing skills.
• Passion for understanding shopper behaviour and emerging trends.

Responsibilities

• Develop shopper and occasion-led strategies across Convenience, Licensed, QSR, Local Trade and Entertainment channels.
• Turn shopper, consumer and customer insights into activation programs that increase conversion and category value.
• Partner with Sales, Category, Revenue Growth Management, Marketing and Insights teams to embed shopper thinking into plans.
• Lead development and execution of channel-specific activations across physical and digital touchpoints.
• Identify emerging shopper trends and opportunities to unlock future growth.
• Measure performance and optimise investment through data-driven insights.

Skills

Shopper Marketing

Customer Marketing

Trade Marketing

Commercial Activation

Job description

Coca-Cola Europacific Partners (CCEP) is seeking a Shopper Marketing Manager - Away From Home to lead shopper strategy and activation across Petrol & Convenience, Local Trade, Licensed, QSR, Entertainment Venues and Stadiums. Based at our North Sydney head office, you will drive insight-led programs that increase beverage occasions and growth for both our customers and CCEP.

You will collaborate with Sales, Category, Insights and Revenue Growth Management to translate shopper insights into