Shopper Marketing Manager, AFH (Sydney)

Coca-Cola Europacific Partners; Sydney; On-site; AUD 140,000 - 200,000; Full time

Job summary

Coca-Cola Europacific Partners (CCEP) is seeking a Shopper Marketing Manager - Away From Home to lead shopper strategy and activation across Petrol & Convenience, Local Trade, Licensed, QSR, Entertainment Venues and Stadiums. Based at our North Sydney head office, you will drive insight-led programs that increase beverage occasions and growth for both our customers and CCEP.

You will collaborate with Sales, Category, Insights and Revenue Growth Management to translate shopper insights into

Qualifications

• Significant experience in Shopper Marketing, Customer Marketing, Trade Marketing or Commercial Activation.
• FMCG, beverage, retail, foodservice or hospitality experience.
• Strong knowledge of Convenience, Licensed, QSR or broader Away From Home channels.
• Track record of delivering shopper programs that drive measurable growth.
• Strong commercial acumen and understanding of category and channel dynamics.
• Experience translating shopper insights into practical activation strategies.
• Excellent stakeholder management and influencing skills.
• Passion for understanding shopper behaviour and emerging trends.

Responsibilities

• Develop shopper and occasion-led strategies across Convenience, Licensed, QSR, Local Trade and Entertainment channels.
• Turn shopper, consumer and customer insights into activation programs that increase conversion and category value.
• Partner with Sales, Category, Revenue Growth Management, Marketing and Insights teams to embed shopper thinking into plans.
• Lead development and execution of channel-specific activations across physical and digital touchpoints.
• Identify emerging shopper trends and opportunities to unlock future growth.
• Measure performance and optimise investment through data-driven insights.

Skills

Shopper Marketing

Customer Marketing

Trade Marketing

Commercial Activation

Job description

We are Coca-Cola Europacific Partners (CCEP). We have 39,000 people serving 4 million customers in 31 markets. We combine the strength andscaleof a large, multi-national business withanexpert, local knowledge of the customers we serve and communities we support. We invest, employ, manufacture, and distribute locally.

In Australia, our portfolio includes the Coca-Cola family of products and well-loved brands such as Sprite, Fanta, Monster and Mother Energy, Mount Franklin, Powerade, Billson’s, and Grinders Coffee.

Role Purpose

At CCEP, we know that some of the most powerful purchase decisions happen in a matter of seconds. Whether it's grabbing a drink at a service station, ordering a meal through a QSR, enjoying a night out at a licensed venue, or attending a major sporting event, we're looking for a shopper marketing leader who understands how to turn those moments into growth.

We're seeking a Shopper Marketing Manager - Away From Home to lead shopper strategy and activation across one of our most dynamic and diverse channels, spanning Petrol & Convenience, Local Trade, Licensed, Quick Service Restaurants, Entertainment Venues and Stadiums.

Reporting to the Head of Shopper Marketing, you'll be the shopper marketing lead for the Away From Home channel, responsible for developing insight-led strategies that drive conversion, increase beverage occasions and unlock growth opportunities across multiple routes-to-market.

You'll combine shopper understanding, commercial thinking and activation excellence to create compelling programs that influence purchase behaviour and deliver measurable results for both CCEP and our customers.

This is a permanent full-time role based at our head office in North Sydney.

Key Responsibilities

• Develop shopper and occasion-led strategies that drive beverage growth across Convenience, Licensed, QSR, Local Trade and Entertainment channels.
• Turn shopper, consumer and customer insights into impactful activation programs that increase conversion, transactions and category value.
• Partner with Sales, Category, Revenue Growth Management, Marketing and Insights teams to embed shopper thinking into commercial plans and customer strategies.
• Lead the development and execution of channel-specific activations across physical and digital touchpoints.
• Identify emerging shopper trends, consumption occasions and innovation opportunities to unlock future growth.
• Measure performance, optimise investment and continuously improve activation effectiveness through data-driven insights.

Key stakeholders

• Internal: Head of Shopper Marketing, General Manager Market Activation & Partnerships, AFH Home Sales Teams, Category and Insights Team, Revenue Growth Management Team, Digital Commerce Team, Consumer & Shopper Insights Team, Go-to-Market Team, Brand Partners
• External: Key Customers, Shopper Marketing Agencies, Research & Insights Partners, Retail Media Providers

About You

You're naturally curious about what drives consumer choice and passionate about turning insights into commercial results.

You understand the unique dynamics of Away From Home environments and know how to influence behaviour at the moment of purchase. Just as importantly, you're able to bring people on the journey, partnering with stakeholders across the business to deliver impactful outcomes.

You'll likely bring:

• Significant experience in Shopper Marketing, Customer Marketing, Trade Marketing or Commercial Activation
• FMCG, beverage, retail, foodservice or hospitality experience
• Strong knowledge of Convenience, Licensed, QSR or broader Away From Home channels
• A track record of delivering shopper programs that drive measurable growth
• Strong commercial acumen and understanding of category and channel dynamics
• Experience translating shopper insights into practical activation strategies
• Excellent stakeholder management and influencing skills
• A passion for understanding shopper behaviour and emerging trends

Coca-Cola Europacific Partners is committed to an inclusive, equitable and safe workplace where everyone is supported. If you need any accessibility adjustments during the process, please let us know. Your wellbeing matters to us.

When you join CCEP, you’re stepping into a global organisation known for developing exceptional talent. We invest deeply in learning, mobility and long-term growth, creating an environment where your ambition is backed and your career can thrive.

This role is subject to standard pre-employment checks, which may include references, working rights, background checks and/or medical assessments.

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