Head of Shopper Marketing (Sydney)

CCEP; Sydney; Hybrid; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Product allowance

Staff discounts

Cheers Rewards & Recognition

Hybrid working

Career development opportunities

Employee share plan

Job summary

Coca-Cola Europacific Partners (CCEP) Australia is seeking a Head of Shopper Marketing to define and lead the shopper marketing vision, capability, and omnichannel path-to-purchase agenda. This permanent, full-time role is based in North Sydney and reports to the General Manager of Market Activation & Partnerships.

You will build long-term strategy, lead two senior Shopper Marketing Managers across At Home and Away From Home channels, and drive commercial impact through cross-functional

Qualifications

• Extensive senior-level shopper marketing experience in FMCG, beverages, retail or similar consumer environment.
• Deep expertise in shopper behaviour, omnichannel path-to-purchase, digital commerce and customer activation.
• Experience embedding shopper strategy across commercial planning, category management and market execution.
• Exceptional stakeholder management and leadership at senior levels, with influence across functions.
• Bachelor’s degree in Business, Commerce, Marketing, Economics or related discipline.

Responsibilities

• Define CCEP Australia’s long-term shopper marketing strategy and multi-year capability roadmap.
• Develop the omnichannel shopper framework across physical and digital environments.
• Create practical frameworks, tools, playbooks, governance and learning embedding shopper-centric planning.
• Partner with Sales, Category, Marketing, Revenue Growth Management and Go-to-Market teams to translate insights into growth strategies.
• Leverage global best practices from CCEP and Coca-Cola Company for Australia.
• Coach two senior Shopper Marketing Managers and foster collaboration and accountability.
• Establish approaches to measure shopper marketing performance and support test-and-learn activity.

Job description

1d ago , from Coca-Cola Europacific Partners

We are Coca-Cola Europacific Partners (CCEP). We have 39,000 people serving 4 million customers in 31 markets. We combine the strength and scale of a large, multinational business with expert local knowledge of the customers we serve and communities we support. We invest, employ, manufacture and distribute locally.

In Australia, we have proudly operated for nearly 90 years. Our local team of more than 3,000 people helps make, move and sell some of the world’s most loved drinks, including Coca-Cola, Sprite, Fanta, Monster Energy, Mount Franklin, Powerade, Keri Juice and Grinders Coffee.

The Opportunity

As Head of Shopper Marketing, you will define and lead CCEP Australia’s shopper marketing vision, capability and omnichannel path-to-purchase agenda. You will translate shopper understanding into strategies and activation that deliver stronger shopper, customer and commercial outcomes. As the organisation’s senior authority on shopper marketing, you will establish the long‑term strategy and capability roadmap, embed shopper‑led thinking across commercial planning, and lead two senior Shopper Marketing Managers across At Home and Away From Home channels.

This is a permanent, full‑time role based in North Sydney, reporting to the General Manager, Market Activation & Partnerships.

Key Responsibilities

• Set the vision: Define CCEP Australia’s long‑term shopper marketing strategy and multi‑year capability roadmap, anticipating shopper, retail, channel and commerce trends.
• Lead the path to purchase: Develop the omnichannel shopper framework across physical and digital environments, identifying missions, barriers and conversion opportunities.
• Build capability: Create practical frameworks, tools, playbooks, governance and learning that embed shopper‑centric planning across the organisation.
• Drive commercial impact: Partner with Sales, Category, Marketing, Revenue Growth Management and Go‑to‑Market teams to turn shopper insight into executable growth strategies.
• Connect globally and externally: Leverage leading practices from global CCEP teams, The Coca‑Cola Company, brand partners, customers, agencies and research partners, adapting them for Australia.
• Lead and develop the team: Coach two senior Shopper Marketing Managers, align channel expertise and foster curiosity, collaboration, accountability and commercial impact.
• Measure effectiveness: Establish approaches to evaluate shopper marketing performance, support test‑and‑learn activity and improve business outcomes.

About You

You are a strategic, commercially minded shopper marketing leader who translates complex insight into practical action, influences senior stakeholders and creates alignment across functions and partners.

In addition, you will have:

• Extensive senior‑level shopper marketing experience in FMCG, beverages, retail or a similarly complex consumer environment, with measurable commercial results.
• Deep expertise in shopper behaviour, omnichannel path‑to‑purchase, digital commerce and customer activation.
• Experience embedding shopper strategy across commercial planning, category management, customer strategy and market execution.
• Exceptional stakeholder management, coaching and senior‑level influencing skills, including influencing without direct authority.
• Strong commercial judgement and strategic agility, with the ability to turn trends and insights into executable growth strategies.
• Proven leadership of experienced professionals and success partnering with global or regional teams.
• A bachelor’s degree in Business, Commerce, Marketing, Economics or a related discipline.

What We Offer

• Work with one of the world’s most recognisable brands and shape how we win with shoppers across Australia.
• Enjoy a generous product allowance, staff purchasing and more than 700 discounts through Cheers Rewards & Recognition.
• Access learning and career opportunities locally and across our global network.
• Share in our success through the Employee Share Purchase Plan.
• Benefit from hybrid working, additional leave options, parental leave and wellbeing support.
• Join an inclusive, people‑first culture with recognition and paid volunteering opportunities.

Coca-Cola Europacific Partners is committed to an inclusive, equitable and safe workplace where everyone is supported. If you need any accessibility adjustments during the process, please let us know. Your wellbeing matters to us.

When you join CCEP, you’re stepping into a global organisation known for developing exceptional talent. We invest deeply in learning, mobility and long‑term growth, creating an environment where your ambition is backed and your career can thrive.

This role is subject to standard pre‑employment checks, which may include references and working rights.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .