Senior Shopper Marketing Leader – Omnichannel Strategy

Coca-Cola; Sydney; Hybrid; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Product allowance

Staff purchasing

Cheers Rewards & Recognition discounts

Learning and career opportunities

Employee Share Purchase Plan

Hybrid working

Additional leave options

Parental leave

Wellbeing support

Volunteer opportunities

Job summary

Coca-Cola Europacific Partners (CCEP Australia) is seeking a strategic Head of Shopper Marketing to lead our shopper marketing vision and omnichannel path-to-purchase agenda. Based in North Sydney, you will guide capability development and two senior managers to drive commercial outcomes.

You will translate shopper insights into actionable growth strategies, partnering across Sales, Marketing and Revenue Growth Management while aligning with global best practices.

Qualifications

• Extensive senior-level shopper marketing experience in FMCG or similar environment.
• Deep expertise in shopper behaviour and omnichannel path-to-purchase.
• Experience embedding shopper strategy across commercial planning and market execution.
• Exceptional stakeholder management and senior-level influencing skills.
• Strong commercial judgement and ability to translate insights into growth strategies.

Responsibilities

• Set long-term shopper marketing strategy and multi-year capability roadmap.
• Develop omnichannel shopper framework across physical and digital environments.
• Create practical frameworks, tools, and playbooks for shopper-centric planning.
• Partner with Sales, Marketing, and GTM teams to turn insights into growth.
• Lead and develop two senior Shopper Marketing Managers.

Skills

Senior shopper marketing

FMCG/beverages experience

Omnichannel strategy

Stakeholder management

Leadership coaching

Education

Bachelor’s degree in Business/Commerce/Marketing/Economics

Job description

Coca-Cola Europacific Partners (CCEP Australia) is seeking a strategic Head of Shopper Marketing to lead our shopper marketing vision and omnichannel path-to-purchase agenda. Based in North Sydney, you will guide capability development and two senior managers to drive commercial outcomes.

You will translate shopper insights into actionable growth strategies, partnering across Sales, Marketing and Revenue Growth Management while aligning with global best practices.