Senior Shopper Marketing Leader — Omnichannel Growth

CCEP; Sydney; Hybrid; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Product allowance

Staff discounts

Cheers Rewards & Recognition

Hybrid working

Career development opportunities

Employee share plan

Job summary

Coca-Cola Europacific Partners (CCEP) Australia is seeking a Head of Shopper Marketing to define and lead the shopper marketing vision, capability, and omnichannel path-to-purchase agenda. This permanent, full-time role is based in North Sydney and reports to the General Manager of Market Activation & Partnerships.

You will build long-term strategy, lead two senior Shopper Marketing Managers across At Home and Away From Home channels, and drive commercial impact through cross-functional

Qualifications

• Extensive senior-level shopper marketing experience in FMCG, beverages, retail or similar consumer environment.
• Deep expertise in shopper behaviour, omnichannel path-to-purchase, digital commerce and customer activation.
• Experience embedding shopper strategy across commercial planning, category management and market execution.
• Exceptional stakeholder management and leadership at senior levels, with influence across functions.
• Bachelor’s degree in Business, Commerce, Marketing, Economics or related discipline.

Responsibilities

• Define CCEP Australia’s long-term shopper marketing strategy and multi-year capability roadmap.
• Develop the omnichannel shopper framework across physical and digital environments.
• Create practical frameworks, tools, playbooks, governance and learning embedding shopper-centric planning.
• Partner with Sales, Category, Marketing, Revenue Growth Management and Go-to-Market teams to translate insights into growth strategies.
• Leverage global best practices from CCEP and Coca-Cola Company for Australia.
• Coach two senior Shopper Marketing Managers and foster collaboration and accountability.
• Establish approaches to measure shopper marketing performance and support test-and-learn activity.

Job description

Coca-Cola Europacific Partners (CCEP) Australia is seeking a Head of Shopper Marketing to define and lead the shopper marketing vision, capability, and omnichannel path-to-purchase agenda. This permanent, full-time role is based in North Sydney and reports to the General Manager of Market Activation & Partnerships.

You will build long-term strategy, lead two senior Shopper Marketing Managers across At Home and Away From Home channels, and drive commercial impact through cross-functional