Shapes Social & Content Lead

The Arnott's Group; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Product discount across The Arnott's G

Product discount across Arnott's Group

Job summary

The Arnott's Group is seeking a Social & Content Manager to lead the social and content agenda for Shapes, driving culture, brand love and commercial impact across Australia.

Reporting to the Global Brand Lead - Shapes, you will own the social strategy, build creator partnerships, and guide bold, social-first content across campaigns and real-time moments, working with Brand, Growth Partnerships & PR, Product Development and Commercial teams.

Qualifications

• 7+ years' experience in social media, content, digital marketing or brand marketing.
• Proven experience building and executing successful social strategies for consumer brands.
• Deep understanding of social platforms, creators, communities and digital culture.
• Strong experience managing influencer and creator partnerships.
• Ability to identify trends and translate them into impactful brand activity.
• Experience using social listening, analytics and performance measurement tools.
• Strong commercial acumen and understanding of how social contributes to business growth.
• Excellent communication, presentation and stakeholder management skills.

Responsibilities

• Owning and executing the Shapes social and content strategy.
• Bringing the Shapes personality to life through bold, distinctive and social-first content.
• Developing always-on content plans across campaigns, creators, community management, partnerships, PR moments and events.
• Identifying opportunities across sport, gaming, entertainment, food, creators and cultural conversations where Shapes can authentically participate.
• Leading creator and influencer partnerships from briefing through to execution and optimisation.
• Driving community engagement and helping Shapes show up with confidence, personality and relevance.
• Using social listening, consumer insights and performance data to identify opportunities and improve effectiveness.
• Embedding social thinking into brand campaigns, innovation launches, retail activations and commercial initiatives.
• Measuring performance and translating insights into recommendations that drive continuous improvement.
• Presenting social strategy, learnings and results to senior stakeholders.

Skills

Social media

Content

Digital marketing

Brand marketing

Influencer partnerships

Stakeholder management

Project management

Marketing analytics

Education

Marketing/Communications degree

Tools

Social listening tools

Analytics software

Job description

The Arnott's Group is seeking a Social & Content Manager to lead the social and content agenda for Shapes, driving culture, brand love and commercial impact across Australia.

Reporting to the Global Brand Lead - Shapes, you will own the social strategy, build creator partnerships, and guide bold, social-first content across campaigns and real-time moments, working with Brand, Growth Partnerships & PR, Product Development and Commercial teams.