Paid Social Specialist

The Arnott's Group; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Health & wellbeing

Discounted products

Learning & development

Employee benefits

Job summary

The Arnott's Group is seeking a Paid Social Specialist to own paid social campaigns for iconic Australian brands across Meta, Instagram and TikTok from strategy through to execution. This hands-on role requires strong analytical skills, comfort with platform-level action and the ability to influence across teams.

You will plan, optimise budgets, collaborate with Brand and Creative teams, and drive measurable ROI while working in a hybrid environment.

Qualifications

• 3-5 years' experience in paid social, paid media or performance marketing.
• Experience with Meta and TikTok paid campaigns.
• Strong analytical skills and data-driven decision making.
• Experience using Meta Ads Manager, TikTok Ads Manager and Google Analytics.
• Excellent stakeholder management and communication.
• Agency experience is a plus.
• Hybrid working environment.
• Access to learning and development opportunities.
• Experience with audience targeting, attribution, conversion tracking.

Responsibilities

• Plan, build and optimise paid social campaigns across Meta, Instagram and TikTok.
• Manage budgets, pacing, bidding strategies and audience targeting.
• Monitor performance and make data-driven recommendations to maximise ROI.
• Collaborate with Brand teams to support new product launches, brand campaigns and promotional activity.
• Collaborating with creative teams to ensure content is optimised for paid performance.
• Managing relationships with platform partners and media agencies.
• Analysing campaign, audience and creative performance to identify growth opportunities.
• Supporting website and landing page optimisation initiatives.
• Contributing to CRM and consumer engagement activity where required.
• Staying ahead of industry trends, platform updates and emerging opportunities.

Skills

Paid social

Analytics

Stakeholder management

Campaign optimization

Google Analytics

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics

Job description

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Paid Social Specialist

Department: Marketing - ANZ

Location: North Strathfield, NSW, Australia, 2137

Job Function: Marketing - ANZ

Employment Type:

About the Job

Ready to take ownership of paid social for some of Australia's most iconic brands?

At The Arnott's Group, you'll have the opportunity to work across a portfolio of household names including Tim Tam, Shapes, Jatz, Scotch Finger and Vita-Weat, helping drive engagement, trial and growth through high-performing digital campaigns.

From major brand partnerships and cultural moments to new product launches and always-on activity, you'll play a key role in ensuring our brands connect with consumers in meaningful and measurable ways.

We're looking for a Paid Social Specialist to join our team and lead the planning, execution and optimisation of paid social campaigns across Meta, Instagram and TikTok. This is a hands-on role for someone who loves being in platform, analysing performance, achieving results, testing new ideas and turning insights into action.

If you're currently agency-side and looking to move client-side, this is an opportunity to take ownership of campaigns from strategy through to execution and see the direct impact of your work on some of Australia's most loved brands.

About You

You're curious, confident and commercially minded.

You love digging into campaign performance, understanding consumer behaviour and identifying opportunities to drive stronger results. You're comfortable working autonomously, influencing stakeholders and managing multiple campaigns simultaneously.

Most importantly, you're passionate about paid social and enjoy being hands-on in platform rather than managing campaigns from a distance.

You may currently be working as a:

• Paid Social Specialist
• Paid Media Specialist
• Performance Marketing Specialist
• Performance Media Specialist
• Digital Performance Specialist
• Media Planner / Buyer

What Your Days Look Like

• Planning, building and optimising paid social campaigns across Meta, Instagram and TikTok.
• Managing campaign budgets, pacing, bidding strategies and audience targeting.
• Monitoring performance and making data-driven recommendations to maximise ROI.
• Partnering with Brand teams to support new product launches, brand campaigns and promotional activity.
• Collaborating with creative teams to ensure content is optimised for paid performance.
• Managing relationships with platform partners and media agencies.
• Analysing campaign, audience and creative performance to identify growth opportunities.
• Supporting website and landing page optimisation initiatives.
• Contributing to CRM and consumer engagement activity where required.
• Staying ahead of industry trends, platform updates and emerging opportunities.

The Ingredients for Success

• 3-5 years' experience in paid social, paid media or performance marketing.
• Strong hands-on experience managing campaigns across Meta and TikTok.
• Experience optimising performance, budgets and media investment to deliver measurable business outcomes.
• Strong analytical capability and confidence interpreting campaign data and insights.
• Experience using platforms such as Meta Ads Manager, TikTok Ads Manager and Google Analytics.
• Understanding of audience targeting, attribution, conversion tracking and measurement.
• Ability to identify opportunities and make recommendations based on performance data.
• Strong stakeholder management and communication skills.
• Agency experience highly regarded.
• Hybrid working environment.
• Access to learning and development opportunities.
• Work with some of Australia's mostrecognisedand loved food brands.
• Health and wellbeing initiatives.
• Discounted products and employee benefits.

Our Culture

At The Arnott's Group, our purpose is simple: Create delicious moments.

We bring together talented people who are passionate about growth,innovationand deliveringgreat results.You'lljoin a collaborative team where your ideas are valued, your impact is visible and your work helps shape the future of some of Australia's most iconic brands.