Paid Social Specialist

The Arnott's Group; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Career development

Health and wellbeing initiatives

Product perks

Brand portfolio and recognition

Job summary

The Arnott's Group is seeking a Paid Social Specialist to own planning, execution and optimization of paid social campaigns across Meta, Instagram and TikTok in Australia. This hands-on role focuses on performance, testing ideas and turning insights into action to drive engagement and growth for iconic brands.

You will manage budgets, audience targeting and collaboration with brand teams for launches and promotions, while staying ahead of platform changes to maximise ROI.

Qualifications

• 3-5 years' experience in paid social, paid media or performance marketing.
• Strong hands-on experience managing campaigns across Meta and TikTok.
• Experience optimising performance, budgets and media investment to deliver measurable business outcomes.
• Strong analytical capability and confidence interpreting campaign data and insights.

Responsibilities

• Planning, building and optimising paid social campaigns across Meta, Instagram and TikTok.
• Managing campaign budgets, pacing, bidding strategies and audience targeting.
• Monitoring performance and making data-driven recommendations to maximise ROI.
• Partnering with Brand teams to support new product launches, brand campaigns and promotional activity.
• Collaborating with creative teams to ensure content is optimised for paid performance.
• Managing relationships with platform partners and media agencies.
• Analysing campaign, audience and creative performance to identify growth opportunities.
• Supporting website and landing page optimisation initiatives.
• Contributing to CRM and consumer engagement activity where required.
• Staying ahead of industry trends, platform updates and emerging opportunities.

Skills

Paid social

Analytics

Stakeholder management

Campaign optimization

Strategic thinking

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics

Job description

About the Job

Ready to take ownership of paid social for some of Australia's most iconic brands? At The Arnott's Group, you'll have the opportunity to work across a portfolio of household names including Tim Tam, Shapes, Jatz, Scotch Finger and Vita-Weat, helping drive engagement, trial and growth through high-performing digital campaigns. From major brand partnerships and cultural moments to new product launches and always-on activity, you'll play a key role in ensuring our brands connect with consumers in meaningful and measurable ways. We're looking for a Paid Social Specialist to join our team and lead the planning, execution and optimisation of paid social campaigns across Meta, Instagram and TikTok. This is a hands-on role for someone who loves being in platform, analysing performance, achieving results, testing new ideas and turning insights into action. If you're currently agency-side and looking to move client-side, this is an opportunity to take ownership of campaigns from strategy through to execution and see the direct impact of your work on some of Australia's most loved brands.

About You

You're curious, confident and commercially minded. You love digging into campaign performance, understanding consumer behaviour and identifying opportunities to drive stronger results. You're comfortable working autonomously, influencing stakeholders and managing multiple campaigns simultaneously. Most importantly, you're passionate about paid social and enjoy being hands-on in platform rather than managing campaigns from a distance. You may currently be working as a:

• Paid Social Specialist
• Paid Media Specialist
• Performance Marketing Specialist
• Performance Media Specialist
• Digital Performance Specialist
• Media Planner / Buyer

What Your Days Look Like

• Planning, building and optimising paid social campaigns across Meta, Instagram and TikTok.
• Managing campaign budgets, pacing, bidding strategies and audience targeting.
• Monitoring performance and making data-driven recommendations to maximise ROI.
• Partnering with Brand teams to support new product launches, brand campaigns and promotional activity.
• Collaborating with creative teams to ensure content is optimised for paid performance.
• Managing relationships with platform partners and media agencies.
• Analysing campaign, audience and creative performance to identify growth opportunities.
• Supporting website and landing page optimisation initiatives.
• Contributing to CRM and consumer engagement activity where required.
• Staying ahead of industry trends, platform updates and emerging opportunities.

The Ingredients for Success

• 3-5 years' experience in paid social, paid media or performance marketing.
• Strong hands-on experience managing campaigns across Meta and TikTok.
• Experience optimising performance, budgets and media investment to deliver measurable business outcomes.
• Strong analytical capability and confidence interpreting campaign data and insights.
• Experience using platforms such as Meta Ads Manager, TikTok Ads Manager and Google Analytics.
• Understanding of audience targeting, attribution, conversion tracking and measurement.
• Ability to identify opportunities and make recommendations based on performance data.
• Strong stakeholder management and communication skills.
• Agency experience highly regarded.

Perks

• Career development and learning opportunities.
• Health and wellbeing initiatives.
• Product perks and employee benefits.
• The opportunity to work on some of Australia's most recognised and trusted brands.

Our Culture

At The Arnott's Group, our purpose is simple: Create delicious moments. While we're proud of our 160-year heritage, we're equally focused on the future. We're a business that continues to evolve, innovate and grow, giving our people the opportunity to make a genuine impact. If you're looking for a role where you can combine data, creativity and performance while working on brands Australians know and love, we'd love to hear from you.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .