Seo Specialist — Hybrid Sydney, Geo & Audits

Searchability; Sydney; Hybrid; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Hybrid working model

Wellbeing day (annual)

Birthday leave

Remote working up to 8 weeks per year

Job summary

AEK Media is seeking a Senior SEO Specialist to build and execute SEO strategies across diverse brands, including healthcare, law, and eCommerce. You will plan content topics, optimize site architecture, and work closely with writers and designers to deliver SEO-friendly content.

You will track performance with analytics tools, extract insights, and adjust tactics to improve rankings, traffic, and conversions in a fast-paced agency environment.

Qualifications

• 3+ years of hands-on SEO experience including keyword research, content optimization and technical SEO.
• Experience using AI tools to enhance SEO strategy.
• Experience with SEO tools such as Screaming Frog, Ahrefs, SEMrush is preferred.

Responsibilities

• Develop and implement comprehensive SEO strategies for multiple brands across healthcare, law, eCommerce and B2B.
• Create and oversee content topics, keyword strategies, and site architecture improvements.
• Collaborate with design and content teams to produce SEO-friendly content.
• Monitor performance using analytics tools and adjust tactics to improve rankings and conversions.
• Stay up-to-date with SEO and AI trends to drive innovation.

Skills

SEO strategy

Keyword research

Content optimization

Analytical skills

Communication

AI tools for SEO

Tools

Screaming Frog

Ahrefs

SEMrush

Moz

Surfer SEO

Jasper

ChatGPT

Clearscope

Job description

Job Description

Summary:

Do you have a passion for Digital Marketing? Have you always wanted to work in the fast-paced, exciting world of Online Gambling? Do you want to be part of an entrepreneurial and experienced Digital Marketing team helping to drive exceptional outcomes for a business? If you’ve answered yes to these questions, we have the perfect role for you!

Palmerbet, a leader in online Racing & Sports gambling, is currently experiencing significant and rapid growth. It is therefore an exciting time to join our entrepreneurial, innovative, and ambitious team. To support this growth, an exciting opportunity has arisen in our Marketing team. We’re looking for an ambitious SEO Specialist who can work with our Digital Marketing team to take our SEO & ASO Strategy to the next level.

Position Overview:

• Work Type: Full Time (Remote)
• Industry: Online Racing & Sports Gambling
• Classification: SEO Specialist

The Benefits:

• Join one of the fastest-growing online Racing & Sports bookmakers in Australia.
• Fun, sociable, friendly & relaxed work environment.
• Competitive salary package & benefits.
• Future job growth opportunities.

Key Responsibilities:

• Conduct in-depth keyword research using both traditional and AI-enhanced tools.
• Write and optimise SEO-friendly content aligned with ethical marketing standards.
• Implement on-page SEO strategies, including metadata, internal linking, and content structure.
• Use AI tools to streamline content creation, competitor analysis, and performance forecasting.
• Monitor and report on SEO performance using platforms like Google Analytics, Search Console, etc.
• Stay current with search engine algorithm updates and AI innovations to continuously refine strategies.

Skills & Knowledge Required:

• 3+ years of hands‑on SEO experience with a proven track record.
• ASO knowledge for App Store Optimization.
• Strong understanding of ethical SEO principles and white‑hat techniques.
• Proficiency in AI tools for SEO (e.g., Surfer SEO, Jasper, ChatGPT, Clearscope).
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Excellent writing and editing skills with an eye for detail.
• Strong analytical and problem‑solving abilities.
• Knowledge of the online gambling industry (preferred).

Preferred Qualifications:

• Experience with AI-driven content generation and optimisation.
• Experience working in agile, cross‑functional teams.
• Background in content marketing or digital strategy.

We’re a talented bunch of creatives and developers, designers, content makers, strategists, and technologists: our difference is ourstrength.

Aunique blend of specialists that collaborateas one,constantly introducingnew perspectives to the problems we solve.

As an SEO Specialist, you’ll support the delivery of SEO strategies across a portfolio of clients – working across technical optimisation, content, and off‑page activity. You’ll collaborate with senior team members while taking ownership of key workstreams and contributing directly to performance outcomes.

Day to day you’ll:

• Support the development and execution of SEO strategies aligned to client goals
• Deliver core SEO activity across technical, content, and off‑page workstreams
• Conduct keyword research, content gap analysis, and competitor analysis
• Assist in building quarterly roadmaps and prioritising activity
• Carry out SEO audits (technical, content, off‑page, and GEO)
• Identify and implement improvements across site structure, indexing, and performance
• Monitor rankings, traffic, and performance metrics, providing regular reporting
• Use insights to inform ongoing optimisation
• Support client communication through reporting and performance updates
• Contribute to meetings and help translate data into clear insights
• Work closely with strategists and wider digital teams to deliver integrated outcomes
• Stay up to date with developments in SEO and AI‑led search
• Support the implementation of Generative Engine Optimisation (GEO) approaches
• Contribute to improving internal processes and ways of working

You’ll ideally have:

• ~2–4 years’ experience in SEO, ideally agency-side
• Solid understanding of technical, on‑page, and off‑page SEO
• Experience using tools such as Screaming Frog, Ahrefs, SEMrush, or similar
• Strong analytical skills with the ability to interpret data and draw insights
• Confidence managing multiple tasks and deadlines
• Clear communication skills—able to explain SEO concepts to different audiences
• A proactive approach and willingness to learn and develop

In return we’ll give you:

• A commitment to develop you and your career aspirations.
• A focus on diversity & inclusion, sustainability, and mental wellbeing.
• Stunning office in the heart of Barangaroo close to the restaurants, bars, and the harbour swimming spot
• A hybrid working model.
• A fully stocked beer and wine fridge, impromptu BBQ lunches, sporting comps, team social activities, and a cracking end of year party.
• Enviable benefits such as
• Remote working; work from another time zone for up to 8 weeks per year
• Birthday leave
• A wellbeing day each year

Jaywing are committed to building an inclusive and diverse culture, so if you’re doubting whether to apply for this role because you don’t meet every single requirement, we encourage you to still do so, there may be other opportunities with us where you are the person we are looking for. Please let us know if any adjustments need to be made throughout the interview process and we will do our best to accommodate.

Are you a Senior SEO Specialist looking to take your career to the next level with one of Australia’s fastest growing agencies?

At AEK Media, you’ll manage a portfolio of ambitious brands, building your own strategies and collaborating with an award-winning team to bring them to life.

Discover how our unique approach to SEO can drive success not just for your clients, but for your own career.

———-

The Role:

Build SEO Strategies

Develop and implement comprehensive SEO strategies for brands across Healthcare, Law, eCommerce and B2B. This includes conducting keyword research, planning content topics, and reviewing site architecture to improve organic search performance. Work alongside our award SEO team to develop technical strategies that propel aspiring brands into competitive markets that lead to real business growth, not just increased traffic.

Work on article planning and content development, ensuring that it aligns with SEO goals and enhances site visibility both in Google and the evolving AI landscape. You’ll be deeply involved in crafting content strategies that drive traffic and conversions.

Collaborate closely with our content writer to produce high-quality, SEO-friendly content. Work with our design team to create infographics and images that support and enhance the content.

Expand into Paid Marketing

Have the opportunity to learn paid marketing strategies from our specialist team. Understand how paid advertising complements SEO efforts to create a seamless and effective customer journey, covering all critical touch points.

Data-Driven Decisions

Use analytics tools to track campaign performance, interpret data, and refine strategies across both SEO and paid channels, ensuring our efforts are always optimised for the best results.

Stay Ahead of Trends

Keep up with industry trends and best practices to ensure our strategies are innovative, effective, and aligned with the latest developments in digital marketing.

———-

About AEK Media:

At AEK Media, we believe your marketing approach should revolve around your customer journey.

To drive growth for tomorrow’s brands, an integrated marketing strategy where every touchpoint, from organic search to paid advertising, works together to ensure you’re reaching the customer at the key points throughout their journey.

This approach has fortunately been recognised globally, including APAC Search Awards, Global Search Awards, the Best National Social Media Campaign, and being named amongst the Best Omnichannel Agencies by Neil Patel.

As a fast-growing company, AEK Media offers you the chance to shape your career as we expand together. This growth also brings the challenge of navigating a dynamic, fast‑paced environment, where your ability to adapt and innovate will be essential.

Our Values:

• No Black Boxes
• Do Things Today, Not Tomorrow
• Open Forum. AEK Is A Meritocracy
• Don’t Avoid The Details
• Consider The Commercial

———-

Requirements for the Role:

• ️ SEO Expertise: 3+ years of experience in SEO, with a solid understanding of on-page, off-page, and technical SEO.
• Curiosity is Key: A key value at AEK Media is “No Black Boxes.” Our success comes from a strong desire to understand the inner workings of all that we do, creating strategies that produce results, not just platitudes.
• Tool Proficiency: Experience with SEO tools such as Google Search Console, Google Analytics, and 3rd party tools (such as Ahrefs, and SEMrush).
• Analytical Skills: Strong ability to analyse data and metrics, using insights to optimise campaigns and drive continuous improvement.
• Communication Skills: Strong verbal and written communication skills, with the ability to collaborate effectively with team members and clients.
• Detail‑Oriented: Strong attention to detail and a passion for delivering high‑quality work.
• Ability to work in a fast‑paced environment: Ability to manage multiple projects in a fast‑paced environment, meeting deadlines without compromising quality.

Don’t meet every requirement? We know that the best candidates might not check every box. If you’re passionate, driven, and excited about what we’re doing here at AEK Media, we still want to hear from you.

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