SEO & LLM Specialist

Troocoo Pty; City of Brisbane; On-site; AUD 75,000 - 110,000; Full time

Job summary

Troocoo Pty, Brisbane, seeks an SEO & LLM Specialist to drive organic growth across a major consumer portfolio. This hands-on role covers SEO execution, content optimisation, performance analysis, and technical support, collaborating with content, product, compliance and development teams to enhance search visibility and customer acquisition.

You will work closely with an experienced SEO & LLM Manager on emerging AI-powered search experiences, shaping brand presence across traditional and

Qualifications

• 2+ years' experience in SEO, digital marketing, or organic search.
• Hands-on on-page SEO, content optimisation and keyword research.
• Experience developing content briefs and SEO recommendations.
• Strong understanding of customer search intent and content strategy.
• Familiar with SEMrush, Ahrefs, Google Search Console and Google Analytics.
• Exposure to technical SEO concepts including crawling, indexation and schema.

Responsibilities

• Execute SEO initiatives to improve visibility, traffic and conversion.
• Conduct keyword research and competitor reviews to identify growth.
• Develop content briefs and recommendations to improve rankings and topical authority.
• Collaborate with content, product, compliance and development teams for outcomes.
• Audit and optimise content for traditional and AI-driven search experiences.
• Support on-page SEO, metadata, internal linking and site structure.
• Assist with technical SEO audits, crawl analysis, indexation, and schema.
• Monitor and report on SEO and AI search performance for improvements.
• Support off-page SEO initiatives to strengthen authority.

Tools

SEMrush

Ahrefs

Google Search Console

Google Analytics

Job description

Troocoo are proud to partner with a leading organization in the financial services space that continues to invest heavily in digital growth, customer experience, and emerging search technologies.

This is an exciting opportunity for an SEO professional looking to take the next step in their career and gain exposure to enterprise-level SEO, AI search, and content strategy within a high-performing team.

About The Role

As SEO & LLM Specialist, you'll work closely with an experienced SEO & LLM Manager to drive organic growth across a major consumer portfolio.

This is a hands-on role spanning SEO execution, content optimisation, performance analysis, and technical SEO support. You'll collaborate closely with content, product, compliance, and development teams to improve search visibility, organic traffic, and customer acquisition outcomes, while helping shape the brand's presence across both traditional search engines and emerging AI-powered search experiences.

Key Responsibilities

• Execute SEO initiatives that improve organic visibility, traffic, and conversion performance.
• Conduct keyword research, search intent analysis, and competitor reviews to identify growth opportunities.
• Develop detailed content briefs and recommendations that improve rankings, strengthen topical authority, and support commercial objectives.
• Partner with content, product, compliance, and development teams to deliver effective SEO outcomes.
• Audit and optimise website content to improve visibility across traditional search and AI-driven search experiences.
• Support on-page SEO initiatives, including content optimisation, internal linking, metadata improvements, and site structure enhancements.
• Assist with technical SEO audits, including crawl analysis, indexation reviews, and schema validation.
• Monitor and report on SEO and AI search performance, identifying insights and opportunities for continuous improvement.
• Support off-page SEO initiatives designed to strengthen authority and grow organic visibility.

About You

You're an SEO professional who enjoys rolling up your sleeves and making things happen. You have a strong understanding of how content, customer intent, and SEO best practice come together to drive organic growth, and you're excited by the evolving role AI is playing in search.

You'll be curious, proactive, commercially minded, and comfortable working across multiple stakeholders to bring ideas and initiatives to life. You enjoy solving problems, asking questions, and continuously looking for ways to improve performance.

To be successful, you will bring

• 2+ years' experience in an SEO, digital marketing, or organic search role.
• Strong hands-on experience with on-page SEO, content optimisation, and keyword research.
• Experience developing content recommendations and detailed SEO briefs.
• A solid understanding of customer search intent and content strategy.
• Experience using tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics.
• Exposure to technical SEO concepts including crawling, indexation, site architecture, and schema markup.
• Strong analytical skills and the ability to translate data into actionable recommendations.
• Excellent communication and stakeholder management skills.
• A genuine interest in AI-powered search, GEO, and large language models.
• Experience within a competitive industry and/or enterprise environment will be highly regarded.

This is an opportunity to join a collaborative and high-performing digital team that is investing heavily in the future of search. You'll gain exposure to cutting-edge SEO and AI initiatives, work alongside experienced specialists, and have the opportunity to make a genuine impact while continuing to develop your career.

For a confidential discussion, please contact Emma Hegarty at ***email_hidden***.