Search Manager

Colgate; Sydney; On-site; AUD 65,000 - 95,000; Part time

Job summary

Colgate in Sydney is seeking an experienced Search Manager for a part-time, 3-day-per-week role over 12 months. You will drive integrated search across on-site, off-site, retail, and social channels, leading GEO and AEO initiatives, and overseeing vendor relationships to optimise performance.

The role requires 5+ years in cross-channel search, knowledge of AI search concepts, and proficiency with SEM/SEO tools.

Qualifications

• 5+ years of dedicated search experience across on-site, off-site, social, and retail channels.
• Understanding of LLM data ingestion, AEO/GEO tactics, and AI search concepts.
• Experience optimizing retailer listings and managing external agencies.
• Proficient with technical SEM/SEO tools and budget management.

Responsibilities

• Lead end-to-end search strategy across on-site, off-site, and social channels.
• Oversee GEO/AEO initiatives and Generative AI visibility.
• Manage retailer platform campaigns and agency relationships.
• Optimise on-site technical SEO and content for high-intent traffic.
• Allocate budget across tools and external partners.

Skills

Cross-channel search

AI search

Retail media

Technical SEM/SEO tools

Vendor management

Budget management

Tools

SEM tools

SEO tools

Job description

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

No Relocation Assistance Offered

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Part time 3 day a week role - 12 months contract

We are seeking an experienced Search Manager to join our digital team to drive integrated end-to-end visibility across traditional search engines, retail media platforms, social channels, and next-generation AI platforms.

You will own the technical and strategic execution of On-Site, Off-Site, Retailer, and Social Search while serving as the primary lead for Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Additionally, you will oversee search vendor relationships and identify high-growth new search initiatives.

Key Responsibilities:

Lead the Generative & Answer Engine strategy for strong visibility across AI-driven search environments, LLMs, and voice assistants (e.g., Google, ChatGPT, Claude)

Optimise brand & 3rd party content to ensure maximum citation and inclusion in generative AI responses and direct answer engines

Monitor changing AI search algorithms, tracking emerging metrics for brand presence in AI-generated answers

Test and scale new search channels, cross-functional integrations, and innovative optimisation tactics beyond traditional web search.

Lead paid and organic search strategy across retailer platforms with agency support (e.g., Woolworths, Coles, Amazon). Own KPIs on SoV and drive conversion

Manage integrated SEM campaigns with agency support

Optimise and maintain on-site technical SEO

Execute content optimisation strategies for core product and landing pages to capture high-intent non-brand traffic

Partner with Brand teams to execute data-driven link acquisition and coverage into authoritative backlink opportunities

Social Search Optimisation

Build and execute search strategies for social discovery platforms (e.g., TikTok, Instagram, YouTube, Pinterest)

Keyword-optimise social captions, titles, alt text, and video scripts to capture audience search intent directly within social algorithms

Track and report on cross-platform search trends to inform content creation

Manage agency relationships, deliverables, and performance metrics for external agencies, tools, and freelance contractors

Own and allocate the search budget efficiently across tools, link acquisition, retail optimisation assets, and external partners

KPIs

Share of Voice across Traditional Search, Social Search, Generative/AI

Retailer product listing rank of priority portfolios

ROI on search budget and vendor performance deliverables

Paid & organic revenue, conversion rates, and traffic growth

GEO: Visibility Score, Share of Visibility, Citation Share

High-authority backlink profile growth and referral traffic

Qualifications & Requirements

Experience: 5+ years of dedicated Search experience, with proven success leading cross-channel search strategies (on-Site, off-Site, social, retail)

AI Search Expertise: Demonstrated understanding of LLM data ingestion, entity-based search, and AEO/GEO tactics

Retail Media Knowledge: Hands-on experience optimizing listings within major retailer ecosystems and marketplace search algorithms

Technical Skills: Proficiency in technical SEM/SEO tools

Management & Financial Acumen: Experience managing external vendor deliverables and controlling annual marketing budgets

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Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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