SEO Copywriter

Are Media Pty Ltd; Sydney; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Flexible work options

Birthday leave

Volunteer leave

Parental leave

Learning pathways

Wellbeing program

Discounts via Flare

Inclusive culture

Job summary

Are Media is seeking an experienced SEO Copywriter to lead optimisation for our growing deals content. You will use keyword research, search intent and analytics to boost organic visibility and conversions.

Working in the Audience team, you will improve existing pages, identify opportunities and create search-led content that drives revenue while aligning with brand and editorial standards.

Qualifications

• Proven track record of increasing organic rankings, traffic and conversions.
• In-depth knowledge of keyword research, search intent and on-page SEO.
• Confidence using SEO analytics tools to uncover opportunities and diagnose performance.
• Experience within shopping, e-commerce or deals content with a growth mindset.

Responsibilities

• Drive SEO performance through keyword research, intent mapping and metadata.
• Improve existing content by analysing rankings, CTR and conversions and implement changes.
• Create search-led content targeting valuable commercial terms with expert quotes.
• Optimise the click-to-merchant journey to boost conversions and revenue attribution.

Skills

SEO

Keyword research

Content optimisation

Editorial judgement

AI discovery

Job description

Our portfolio includes some of Australia’s most iconic and trusted brands, including The Australian Women’s Weekly, ELLE, marie claire, New Idea, Australian House & Garden, Bounty Parents, Better Homes & Gardens and more!

We are Australia’s leading omnichannel content company for women! Every day we inform, inspire and connect with 9 in 10 Australian women through magazine media, digital, video, social, e-commerce, vodcasts, events and experiences.

What we can offer you

We welcome the opportunity to explore flexible work options where appropriate , depending on the needs of the business.

Additional paid leave

including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.

Paid parental leave

of up to 12 weeks, plus a p arenting gift pack, meal vouchers and return-to-work support.

Opportunities to grow and develop

with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.

A comprehensive wellbeing program

including EAP , Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.

Exclusive benefits and discounts

including Fitness Passport memberships, discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.

A genuinely inclusive culture

supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves .

The Role

Know how to turn search data into content that ranks, earns clicks and converts? This is your opportunity to lead SEO optimisation across Are Media’s growing deals content! This is a 12-month maximum term opportunity.

As SEO Copywriter, you’ll use keyword research, search intent and performance insights to create and optimise deals content for organic growth. From improving existing pages to identifying emerging opportunities, you’ll help increase our deals content visibility across traditional search and AI-driven discovery.

Working within Are Media’s Audience team, you’ll combine advanced SEO capability with strong editorial judgement and commercial thinking to improve the entire journey from search result to merchant.

What you’ll be doing

• Drive SEO performance through keyword research, search-intent mapping, competitor analysis, metadata, internal linking and structured content optimisation.
• Improve existing content by analysing rankings, click-through rates, conversions and revenue attribution, then implementing changes that deliver measurable growth.
• Create search-led content targeting valuable commercial terms while incorporating original research, experience-led insights and unique expert quotes.
• Optimise the click-to-merchant journey by aligning content structure, calls to action and retailer links with user needs and conversion opportunities.
  

About you

We’re looking for someone who brings:

• A proven track record of increasing organic rankings, traffic and conversions through hands‑on SEO and content optimisation.
• In‑depth knowledge of keyword research, search intent, on‑page SEO, internal linking, EEAT principles, AI Overviews and evolving search best practice.
• Confidence using SEO analytics tools to uncover opportunities, diagnose performance and turn insights into practical content improvements.
• Experience within shopping, e-commerce or deals content, combined with a growth mindset and the flexibility to adapt in a rapidly changing search environment.
  

Are Media is a proud member of Media Diversity Australia, a not‑for‑profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

If you would like to know more, please contact our People & Culture Team - [e-mail]