Performance Marketing Manager

Are Media Pty Limited; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Job summary

Are Media Pty Limited in Sydney is seeking a Performance Marketing Manager to lead paid digital campaigns for subscriptions and membership growth. You will own Google Ads, Meta and affiliate activities, optimize spend, and drive audience acquisition with data-driven decisions across marketing and content teams.

The role reports to the Head of Subscriptions & Membership and offers opportunities for growth, learning, and a comprehensive wellbeing program within a diverse and inclusive workplace.

Qualifications

• Paid media experience managing Google Ads, Microsoft Ads, Meta and affiliate platforms.
• Data-driven decision making to grow performance and revenue.
• Cross-functional collaboration with Marketing, Content, Sales to align strategies.
• Proficiency with analytics tools such as Google Analytics and media measurement platforms.

Responsibilities

• Paid Media Strategy & Execution across Google, Meta and affiliate platforms.
• Campaign Management & Optimisation: structures, audiences, keywords, bidding, landing pages.
• Performance Analytics & Reporting: monitor ROAS, CPA, CAC, revenue and conversions.
• Testing & Customer Journey Optimisation: A/B tests across audiences, creative, messaging and pages.
• Budget Management & Media Efficiency: forecast spend and maximise ROI.

Skills

Paid media experience

Data-driven decisions

Cross-functional collaboration

Analytical tools expertise

Tools

Google Analytics

Google Ads

Microsoft Ads

Meta Ads

Affiliate platforms

Job description

Who Are We?

Our portfolio includes some of Australia’s most iconic and trusted brands, including The Australian Women’s Weekly, ELLE, marie claire, New Idea, Australian House & Garden, Bounty Parents, Better Homes & Gardens and more!

We are Australia’s leading omnichannel content company for women! Every day we inform, inspire and connect with 9 in 10 Australian women through magazine media, digital, video, social, e-commerce, vodcasts, events and experiences.

What we can offer you

• We welcome the opportunity to explore flexible work options where appropriate, depending on the needs of the business.

• Additional paid leave, including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.

• Paid parental leave of up to 12 weeks, plus a parenting gift pack, meal vouchers and return-to-work support.

• Opportunities to grow and develop, with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.

• A comprehensive wellbeing program including EAP, Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.

• Exclusive benefits and discounts, including Fitness Passport memberships, discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.

• A genuinely inclusive culture, supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves.

About the role

The Performance Marketing Manager is responsible for planning, executing and optimising paid digital marketing campaigns that drive audience growth, customer acquisition and revenue across Are Media's Subscriptions, and Membership businesses!

Reporting to the Head of Subscriptions & Membership, this role owns the day-to-day management and optimisation of paid media channels including Google Ads, Meta and affiliate marketing. Working closely with marketing, and content teams, the Performance Marketing Manager manages paid media investment, monitors campaign performance and delivers data-driven optimisation to maximise acquisition, conversion and return on investment while contributing recommendations that inform future channel investment and growth.

Duties

• Paid Media Strategy & Execution
  Develop and execute paid media strategies across Google, Meta and affiliate platforms, aligned to business objectives, acquisition targets and revenue goals.
• Campaign Management & Optimisation
  Build, manage and optimise campaign structures, audiences, keywords, bidding strategies, creative and landing pages to continuously improve performance.
• Performance Analytics & Reporting
  Monitor, analyse and report on campaign performance against key KPIs including ROAS, CPA, CAC, revenue and conversion, providing weekly and monthly insights.
• Testing & Customer Journey Optimisation
  Develop and execute A/B testing across audiences, creative, messaging and landing pages, applying learnings to improve conversion and customer journeys.
• Budget Management & Media Efficiency
  Manage paid media budgets, forecasting and spend to maximise ROI, maintain accountability and ensure investment is aligned to performance and business priorities.

Skills and experience

Essential:

• Paid platform Media Experience – Hands-on experience managing Google Ads, Microsoft Ads, Meta and affiliate marketing platforms.
• Data-Driven Decision Making: Ability to interpret data and analytics to make strategic decisions that drive performance and revenue growth.
• Cross-Functional Collaboration – Strong experience partnering across departments (e.g. Marketing, Content, Sales) to align and execute strategies.
• Analytical Tools Expertise – Competence in using analytics and reporting platforms (e.g. Google Analytics, media measurement tools) to assess channel effectiveness.

Desirable

• Budgeting and Financial Acumen – Experience in managing budgets and financial targets within a media buying context.
• Experience in Subscription-Based Models – Knowledge of direct-to-consumer subscription marketing would be advantageous, particularly in understanding customer acquisition and retention tactics.

Are Media is a proud member of Media Diversity Australia, a not-for-profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds.When you apply, please let us know of any reasonable adjustments you may need during the interview process.

If you would like to know more, please contact our People & Culture Team – [e-mail]