Senior Strategic Engagement Officer

Department of Education; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

The Department of Education Victoria is seeking a Senior Strategic Engagement Officer to drive strategic engagement, marketing and content initiatives that connect the Academy with priority audiences. You will lead audience-focused practice, develop high-quality content and steward the Academy's brand across channels.

Based in Victoria, this fixed-term/full-time role commences January 2027 and reports to the Strategic Engagement team, collaborating with internal and external stakeholders to

Qualifications

• Demonstrated experience delivering and managing end-to-end strategic engagement, marketing and content initiatives.
• Strong audience engagement capability with the ability to apply audience insights and user experience principles.
• Highly developed communication and collaboration skills with the ability to influence stakeholders effectively.

Responsibilities

• Lead end-to-end campaign strategy and delivery for priority campaigns.
• Develop and deliver campaigns, including audience fit, narrative design, channel approach, success measures, performance reporting and optimisation.
• Influence and build trusted relationships with internal and external stakeholders.
• Provide editorial direction and quality assurance across campaign content, championing audience needs, accessibility and brand consistency.
• Act as the brand custodian, providing guidance and supporting the consistent application of the Academy's brand.
• Lead by example and provide guidance and support others on the team in campaign delivery.
• Monitor performance and refine campaigns using data and insights.

Skills

Strategic engagement

Audience engagement

Project management

Data interpretation

Stakeholder collaboration

Education

Tertiary qualification in marketing

Job description

Fixed-Term/Full-Time (duration until 31-DEC-2027)

This position commences 1 January 2027

Are you passionate about delivering strategic marketing and engagement initiatives that influence and inform?

The Academy's mission is to enhance and improve student outcomes across rural, regional and metropolitan schools through specialised professional learning and pathways, and to raise public awareness of the profession. Information on our legislated objectives is available on our website: Our strategy and story | Academy

At the Academy, we are passionate about meaningful and exciting work that has an impact on education and student outcomes. Our shared purpose is to create and offer evidence-informed professional learning programs, events and initiatives designed to take Victoria's highly skilled teachers and school leaders from great to exceptional and advance the quality and status of teaching and school leadership. We also provide pathways for school and system improvement and raise public awareness of and confidence in the profession across government, Catholic and independent systems.

We care about the quality of our work, demonstrate collective responsibility for continuous improvement and support each other to do the very best we can every day to achieve our goals.

The Academy is a learning organisation that provides opportunities for employees to grow. We have a positive culture that we are building together, where people feel supported, valued and heard.

About the Division

The Academy Services Divisionprovidesa range of specialist services to teams across the Academy, to program participants (potential and current) and to external venue hire stakeholders to ensure an inclusive high-quality professional learning or event management experience for our stakeholders. The Division's specialist areas include learning design, strategic engagement, and participant,eventand program support.

About the Team

The Strategic Engagement team is responsible for leading the Academy's engagement strategy, positioning and marketing to participants (past, current and potential), and to other identified audiences as required. The team manages the Academy's brand, channels and digital presence, and develops and delivers integrated content aligned to all legislated objectives.

This team is responsible for strategic narrative, campaign execution, and publication and promotion of insights and resources, as well as assets to support promotion of venue hire opportunities across multiple channels and for a variety of audiences.

The Strategic Engagement team works in close collaboration with the Stakeholder Engagement function on shared priorities, such as, but not limited to, initiatives to raise public awareness of the status of the profession.

About the Role

The Senior Strategic Engagement Officer leads the development and delivery of strategic engagement, marketing and content initiatives that connect the Academy with its priority audiences. This role drives audience-focussed practice, high-quality targeted content and effective stewardship of the Academy's brand. The role builds trusted relationships, provides high-quality advice, and influences outcomes.

The responsibilities of the Senior Strategic Engagement Officer include:

• Lead end-to-end campaign strategy and delivery for priority campaigns
• Develop and deliver campaigns, including audience fit, narrative design, channel approach, success measures, performance reporting and optimisation
• Influence and build trusted relationships with internal and external stakeholders
• Provide editorial direction and quality assurance across campaign content, championing audience needs, accessibility and brand consistency
• Act as the brand custodian, providing guidance and supporting the consistent application of the Academy's brand
• Lead by example and provide guidance and Support others on the team in campaign delivery
• Monitor performance and refine campaigns using data and insights.

Capabilities

• Demonstrated experience delivering and managing end-to-end strategic engagement, marketing and content initiatives
• Strong audience engagement capability, with the ability to apply audience insights and user experience principles to improve engagement and performance. Strong project management capability, organisational skills and ability to manage competing priorities and respond flexibly to emerging needs
• Ability to interpret data and translate insights into action
• Highly developed communication and collaboration skills and the ability to build trusted relationships, provide credible advice and influence stakeholders effectively
• Ability to work independently and exercise sound judgement and lead by example in a collaborative, service-oriented environment.

Desirable Qualifications

• A tertiary qualification in marketing or similar is desirable

Further Information

For more detailsregardingthis position please see attached position description.

The department values diversity and inclusion in all forms - gender, religion, ethnicity, LGBTIQ+, disability and neurodiversity. Aboriginal and Torres Strait Islander candidates are strongly encouraged to apply. For more information about our work, working for the Department, diversity and inclusion, and our employment conditions visit the Department website andour Diversity and Inclusion page

Applicantsrequiringadjustments can contact the nominated contact person.

Information about the Department of Education's operations and employment conditions can belocatedat www.education.vic.gov.au .

For further informationpertaining tothe role, pleasecontact Melanie Edgar – Manager, Strategic Engagement via [e-mail] or [phone]

Please let us know via phone or email if you require any adjustments to ensure your full participation in the recruitment process or if you need the ad or any attachments in an accessible format (e.glarge print) due to any viewing difficulties or other accessibility requirements.

Applications close 11:59pm on 11/11/2026