Senior Strategic Engagement Officer

Department of Education Victoria; Melbourne; Vor Ort; AUD 90.000 - 120.000; Vollzeit

Zusammenfassung

Department of Education Victoria in Melbourne seeks a Senior Strategic Engagement Officer to lead strategic engagement, marketing and content initiatives, connecting the Academy with its priority audiences. The role drives audience-focused practice, delivers high-quality content, and sustains the Academy's brand across channels for diverse stakeholders.

The successful candidate will lead end-to-end campaigns, collaborate with internal teams and external partners, and use data-driven insights to

Qualifikationen

• Demonstrated experience delivering and managing end-to-end strategic engagement, marketing and content initiatives.
• Strong audience engagement capability, with the ability to apply audience insights and user experience principles to improve engagement and performance.
• Strong project management capability, organisational skills and ability to manage competing priorities and respond flexibly to emerging needs.
• Ability to interpret data and translate insights into action.
• Highly developed communication and collaboration skills and the ability to build trusted relationships, provide credible advice and influence stakeholders effectively.
• Ability to work independently and exercise sound judgement and lead by example in a collaborative, service-oriented environment.

Aufgaben

• Lead end-to-end campaign strategy and delivery for priority campaigns.
• Develop and deliver campaigns, including audience fit, narrative design, channel approach, success measures, performance reporting and optimisation.
• Influence and build trusted relationships with internal and external stakeholders.
• Provide editorial direction and quality assurance across campaign content, championing audience needs, accessibility and brand consistency.
• Act as the brand custodian, providing guidance and supporting the consistent application of the Academy's brand.
• Lead by example and provide guidance and support others on the team in campaign delivery.
• Monitor performance and refine campaigns using data and insights.

Kenntnisse

End-to-end campaigns

Audience engagement

Data interpretation

Stakeholder engagement

Brand stewardship

Independent work

Ausbildung

Tertiary qualification in marketing or similar

Jobbeschreibung

Department of Education Victoria – Melbourne VIC

Are you passionate about delivering strategic marketing and engagement initiatives that influence and inform?

The Academy's mission is to enhance and improve student outcomes across rural, regional and metropolitan schools through specialised professional learning and pathways, and to raise public awareness of the profession. Information on our legislated objectives is available on our website: Our strategy and story | Academy

At the Academy, we are passionate about meaningful and exciting work that has an impact on education and student outcomes. Our shared purpose is to create and offer evidence-informed professional learning programs, events and initiatives designed to take Victoria's highly skilled teachers and school leaders from great to exceptional and advance the quality and status of teaching and school leadership. We also provide pathways for school and system improvement and raise public awareness of and confidence in the profession across government, Catholic and independent systems.

We care about the quality of our work, demonstrate collective responsibility for continuous improvement and support each other to do the very best we can every day to achieve our goals.

The Academy is a learning organisation that provides opportunities for employees to grow. We have a positive culture that we are building together, where people feel supported, valued and heard.

About the Division

The Academy Services Divisionprovidesa range of specialist services to teams across the Academy, to program participants (potential and current) and to external venue hire stakeholders to ensure an inclusive high-quality professional learning or event management experience for our stakeholders. The Division's specialist areas include learning design, strategic engagement, and participant,eventand program support.

About the Team

The Strategic Engagement team is responsible for leading the Academy's engagement strategy, positioning and marketing to participants (past, current and potential), and to other identified audiences as required. The team manages the Academy's brand, channels and digital presence, and develops and delivers integrated content aligned to all legislated objectives.

This team is responsible for strategic narrative, campaign execution, and publication and promotion of insights and resources, as well as assets to support promotion of venue hire opportunities across multiple channels and for a variety of audiences.

The Strategic Engagement team works in close collaboration with the Stakeholder Engagement function on shared priorities, such as, but not limited to, initiatives to raise public awareness of the status of the profession.

About the Role

The Senior Strategic Engagement Officer leads the development and delivery of strategic engagement, marketing and content initiatives that connect the Academy with its priority audiences. This role drives audience-focussed practice, high-quality targeted content and effective stewardship of the Academy's brand. The role builds trusted relationships, provides high-quality advice, and influences outcomes.

The responsibilities of the Senior Strategic Engagement Officer include:

• Lead end-to-end campaign strategy and delivery for priority campaigns
• Develop and deliver campaigns, including audience fit, narrative design, channel approach, success measures, performance reporting and optimisation
• Influence and build trusted relationships with internal and external stakeholders
• Provide editorial direction and quality assurance across campaign content, championing audience needs, accessibility and brand consistency
• Act as the brand custodian, providing guidance and supporting the consistent application of the Academy's brand
• Lead by example and provide guidance and Support others on the team in campaign delivery
• Monitor performance and refine campaigns using data and insights.

Capabilities

• Demonstrated experience delivering and managing end-to-end strategic engagement, marketing and content initiatives
• Strong audience engagement capability, with the ability to apply audience insights and user experience principles to improve engagement and performance. Strong project management capability, organisational skills and ability to manage competing priorities and respond flexibly to emerging needs
• Ability to interpret data and translate insights into action
• Highly developed communication and collaboration skills and the ability to build trusted relationships, provide credible advice and influence stakeholders effectively
• Ability to work independently and exercise sound judgement and lead by example in a collaborative, service-oriented environment.

Desirable Qualifications

• A tertiary qualification in marketing or similar is desirable

Further Information

The department values diversity and inclusion in all forms - gender, religion, ethnicity, LGBTIQ+, disability and neurodiversity. Aboriginal and Torres Strait Islander candidates are strongly encouraged to apply. For more information about our work, working for the Department, diversity and inclusion, and our employment conditions visit theDepartment websiteandourDiversity and Inclusion page

Applicantsrequiringadjustments can contact the nominated contact person.

Information about the Department of Education's operations and employment conditions can belocatedatwww.education.vic.gov.au.

For further informationpertaining tothe role, pleasecontact Melanie Edgar – Manager, Strategic Engagement via **************@education.vic.gov.au or [phone]

Preferred applicants maybe requiredto complete a police check and may be subject to other pre-employment checks. Information provided to the Department of Education will be treated in the strictest confidence.

Please let us know via phone or email if you require any adjustments to ensure your full participation in the recruitment process or if you need the ad or any attachments in an accessible format (elarge print) due to any viewing difficulties or other accessibility requirements.

Applications close 11:59pm on 11/11/2026