Senior Strategic Engagement & Campaigns Lead

Department of Education Victoria; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Department of Education Victoria in Melbourne seeks a Senior Strategic Engagement Officer to lead strategic engagement, marketing and content initiatives, connecting the Academy with its priority audiences. The role drives audience-focused practice, delivers high-quality content, and sustains the Academy's brand across channels for diverse stakeholders.

The successful candidate will lead end-to-end campaigns, collaborate with internal teams and external partners, and use data-driven insights to

Qualifications

• Demonstrated experience delivering and managing end-to-end strategic engagement, marketing and content initiatives.
• Strong audience engagement capability, with the ability to apply audience insights and user experience principles to improve engagement and performance.
• Strong project management capability, organisational skills and ability to manage competing priorities and respond flexibly to emerging needs.
• Ability to interpret data and translate insights into action.
• Highly developed communication and collaboration skills and the ability to build trusted relationships, provide credible advice and influence stakeholders effectively.
• Ability to work independently and exercise sound judgement and lead by example in a collaborative, service-oriented environment.

Responsibilities

• Lead end-to-end campaign strategy and delivery for priority campaigns.
• Develop and deliver campaigns, including audience fit, narrative design, channel approach, success measures, performance reporting and optimisation.
• Influence and build trusted relationships with internal and external stakeholders.
• Provide editorial direction and quality assurance across campaign content, championing audience needs, accessibility and brand consistency.
• Act as the brand custodian, providing guidance and supporting the consistent application of the Academy's brand.
• Lead by example and provide guidance and support others on the team in campaign delivery.
• Monitor performance and refine campaigns using data and insights.

Skills

End-to-end campaigns

Audience engagement

Data interpretation

Stakeholder engagement

Brand stewardship

Independent work

Education

Tertiary qualification in marketing or similar

Job description

Department of Education Victoria in Melbourne seeks a Senior Strategic Engagement Officer to lead strategic engagement, marketing and content initiatives, connecting the Academy with its priority audiences. The role drives audience-focused practice, delivers high-quality content, and sustains the Academy's brand across channels for diverse stakeholders.

The successful candidate will lead end-to-end campaigns, collaborate with internal teams and external partners, and use data-driven insights to