Senior Paid Social Lead | Melbourne Hybrid

Searchability; Melbourne; Hybrid; AUD 90,000 - 110,000; Full time

Job summary

Searchability Australia is seeking a Senior Paid Social Specialist in Melbourne to lead strategy and execution of paid social campaigns for a portfolio of clients. You will conduct audience research, build campaigns, test creative ideas and continuously optimise performance.

You will work closely with account managers, present insights, and drive growth with a data-backed approach. Hybrid role with Richmond offices, and local market expertise is essential.

Qualifications

• 4+ years experience in paid social within a specialist or agency environment.
• Australian agency experience.
• LOCAL market knowledge.
• Proven track record creating and leading strategies across industries and campaign types including lead generation and e-commerce.
• Strong knowledge of Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager and other major platforms.

Responsibilities

• Lead the strategy and execution of paid social campaigns across a portfolio of clients.
• Perform audience research, campaign builds, creative testing and performance optimisation.
• Shape the long-term approach to growth and present insights to clients and account managers.
• Mentor junior team members and contribute to setting best practices across social campaigns.

Skills

Paid social strategy

Local market knowledge

Agency experience

Campaign management

Audience research

Communication skills

Fast-paced adaptation

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Job description

Searchability Australia is seeking a Senior Paid Social Specialist in Melbourne to lead strategy and execution of paid social campaigns for a portfolio of clients. You will conduct audience research, build campaigns, test creative ideas and continuously optimise performance.

You will work closely with account managers, present insights, and drive growth with a data-backed approach. Hybrid role with Richmond offices, and local market expertise is essential.