Senior Product Manager, Growth Platforms

Stan.; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

18 weeks parental leave

Employee Exclusives program

Digital newspaper subscription

Stan subscription

Job summary

Nine is seeking a Senior Product Manager, Growth Platforms, to drive a unified strategy across AI, search, newsletters, and third-party channels. You’ll own the roadmap for INKCORE and partner with engineering to enable AI-led discovery across publishing ecosystems.

You will work with cross-functional teams to optimize content performance, build metrics, and shape how content is discovered and cited across audiences, with a view toward FY28+ goals and future MCPs.

Qualifications

• Six+ years shaping how digital content is found and trusted with product and engineering teams.
• Strong technical background in traditional SEO, EEAT signals, Core Web Vitals, and schemas.
• Experience with growth platforms including GEO, LLMs, MCPs and RAG optimisation in AI-driven content discovery and consumption.

Responsibilities

• Define and execute the product roadmap for traditional SEO, Core Web Vitals, EEAT signals, and AI agent navigation schemas across INKCORE.
• Define and shape agent-ready content skills exposed via INK MCP and future Publishing MCPs, working directly with engineers on development.
• Establish metrics and track KPIs for search discovery, LLM citation rates, agent-referred sessions, and MCP skill success rates to guide data-driven decision making.
• Partner with Audience Growth, Commercial, and Editorial teams to deliver recirculation, newsletter, and third-party distribution strategies (e.g., Apple News) that maximise referral traffic and off-platform reach.

Skills

SEO & EEAT signals

Growth platforms

Cross-functional collaboration

Agile product lifecycle

Data-driven decision making

Tools

INKCORE

INK MCP

Schemas

Job description

Company Description

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

Job Description

Nine is looking for a Senior Product Manager, Growth Platforms to drive a consolidated product strategy across AI, search, newsletters, and third-party distribution channels. Reporting to the Head of Product - Publishing Platforms, you will play a crucial role in ensuring Nine Publishing’s journalism remains discoverable, trusted, and citable wherever audiences find it.

You will own the strategy and requirements determining how Nine Publishing’s unified platform ecosystem serves consumers engaging with our brands through AI agents, search, newsletters, aggregators, and emerging channels, ensuring content performance today while building toward AI-led discovery by FY28+.

Day to day you will:

• Define and execute the product roadmap for traditional SEO, Core Web Vitals, EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) signals, and AI agent navigation schemas (such as llms.txt, sitemaps, and RAG optimisation) across INKCORE.
• Define and shape agent-ready content skills exposed via INK MCP (Model Context Protocol) and future Publishing MCPs, working directly with engineers on development.
• Establish metrics and track KPIs for search discovery, LLM citation rates, agent-referred sessions, and MCP skill success rates to guide data-driven decision making.
• Partner with Audience Growth, Commercial, and Editorial teams to deliver recirculation, newsletter, and third-party distribution strategies (e.g., Apple News) that maximise referral traffic and off-platform reach.

Qualifications What you’ll bring:

• At least 6 years of experience shaping how digital content is found and trusted, working closely with product and engineering teams to achieve business goals.
• Strong technical background in traditional SEO, EEAT authority signals, Core Web Vitals, and working with schemas.
• Demonstrated experience with growth platforms, including GEO, LLMs, MCPs and RAG optimisation, and a track record of applying this to AI-driven content discovery and consumption.
• Proven track record in managing complex technical product lifecycles within an agile environment, backed by excellent analytical, communication, and cross-functional stakeholder management skills.
• Knowledge of, or experience in, AIDLC is preferred.

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers
• Access to ‘Employee Exclusives’ program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads
• Annual gift voucher for Stan subscription
• More info at Nine Careers

Our Commitment to Diversity and Inclusion

We’re committed to a safe, respectful and inclusive Nine. From day one, you’ll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.