Senior Product Manager, Digital Experience

Petbarn

Sydney

On-site

AUD 140,000 - 190,000

Full time

4 days ago

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Job summary

Greencross Pet Wellness Company is evolving its connected digital ecosystem (the Petverse) to make pet health and retail experiences easier, more personalised and more valuable. The Product Manager - Digital Experience owns customer‑facing digital products and journeys, turning insights into measurable value while guiding strategy, discovery and delivery with cross‑functional teams.

This senior role requires strong mobile app and web product experience, and practical skills in analytics,

Qualifications

5+ years’ experience as a Product Manager, Product Owner, Mobile Product Manager, Digital Product Manager or similar role in a consumer‑facing digital, retail, services or eCommerce environment.
Demonstrated experience building and improving consumer‑facing iOS and Android apps, including app store releases, performance and quality. Retail, eCommerce, loyalty or service‑led experience is preferred; web and booking experience is advantageous.
Experience with connected digital ecosystems and integrations, including APIs, middleware, authentication, payments, loyalty, CRM or booking platforms; able to work with engineers on data flows, dependencies and non‑functional requirements.
Hands‑on experience with customer research, journey mapping, prototyping and usability testing, with confidence turning insights into practical product decisions.
Strong command of Agile product discovery and delivery, from opportunity validation and experimentation through backlog management, release planning and ongoing product ownership.
Practical working knowledge of product, design and collaboration tools such as Figma, Jira, Confluence, Miro, PowerPoint and Excel.
Excellent written and verbal communication skills, including the ability to prepare clear requirements, roadmap narratives, executive updates, decision papers and release communications.
A love of pets and genuine interest in making pet care easier and more connected across digital, physical and assisted channels.

Responsibilities

Own and maintain the strategy outcome roadmap, opportunity backlog and prioritised delivery backlog for assigned product areas in partnership with the Digital Leadership and relevant business stakeholders.
Lead the full product lifecycle
Define product hypotheses, objectives, success measures and expected benefits to guide investment decisions.
Balance near‑term experimentation, optimisation and delivery commitments with longer‑term capability, platform health and connected customer experience evolution.
Lead customer research, feedback analysis, journey mapping and usability testing; create lightweight wireframes and interactive prototypes to test assumptions and align stakeholders.
Partner with UX and brand teams to ensure experiences are intuitive, accessible, consistent, trusted and aligned to Petbarn experience standards.
Spend regular time with customers and frontline teams in stores, clinics and service environments to understand real-world behaviours, pain points and operational constraints.
Improve journeys such as onboarding, search, commerce, booking, pet profiles, loyalty, account management and self‑service, and applying mobile app expertise where relevant.
Define customer‑facing and integration requirements, including business rules, states, errors, notifications and service hand‑offs.
Ensure solutions meet privacy, security, accessibility, performance and support requirements, including App Store and Google Play guidelines where applicable.
Coordinate design and technical alignment, UAT, release readiness, app store submissions where relevant, launch communications, adoption planning and operational handover with clear support ownership.
Define analytics requirements and monitor post‑release performance against agreed success measures, including adoption, engagement, conversion, retention, customer satisfaction and operational impact.
Maintain an evidence‑led optimisation pipeline using behavioural data, customer feedback, app reviews, support contacts and frontline insight; feed learnings into roadmap decisions.
Use AI and automation, where appropriate, to accelerate discovery, synthesis, prototyping, requirements, testing, documentation and stakeholder communication, while applying appropriate human judgement, governance and responsible‑use controls.