Senior Product Manager, B2B Selection & Tax (Au)

Australian Broadcasting Corporation (Abc); Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Greencross Pet Wellness Company is evolving its connected digital ecosystem (the Petverse) to make pet health, wellness, retail and service experiences easier, more personalised and more valuable.

The Product Manager - Digital Experience owns customer-facing digital products and journeys, combining customer insight, commercial judgement and delivery leadership to create measurable customer and business value.

Qualifications

• 5+ years of experience in a consumer-facing digital product role.
• Experience building and improving iOS/Android apps, including app store releases.
• Experience with connected digital ecosystems and APIs.
• Hands-on customer research, journey mapping and usability testing.
• Strong Agile product discovery and delivery capabilities.

Responsibilities

• Own and maintain strategy outcome roadmap and prioritised delivery backlog with stakeholders.
• Define hypotheses, objectives and success measures for investment decisions.
• Balance short-term experiments with long-term platform health and experience evolution.
• Lead user research, journey mapping and usability testing; create wireframes/prototypes.
• Collaborate with UX/brand to ensure intuitive, accessible experiences aligned with standards.
• Engage with customers and frontline teams to understand real-world behaviours and constraints.
• Improve journeys across onboarding, search, commerce, booking, loyalty, and self-service.
• Define requirements including rules, states, errors and hand-offs; ensure privacy and security.

Skills

5+ years experience in Product Manager

Mobile app product

Customer research

Tools

Figma

Jira

Confluence

Miro

PowerPoint

Excel

Job description

Senior Product Manager B2b Selection Tax

Based in our North Ryde Support Office, and Reporting to the General Manager-Enterprise, Product and Program we are seeking an experienced senior, Product Manager-Digital Experience.

Greencross Pet Wellness Company is evolving its connected digital ecosystem (the Petverse) to make pet health, wellness, retail and service experiences easier, more personalised and more valuable. The Product Manager - Digital Experience owns customer-facing digital products and journeys, combining customer insight, commercial judgement and delivery leadership to create measurable customer and business value.

In this role you will:

• Own and maintain the strategy outcome roadmap, opportunity backlog and prioritised delivery backlog for assigned product areas in partnership with the Digital Leadership and relevant business stakeholders.
• Define product hypotheses, objectives, success measures and expected benefits to guide investment decisions.
• Balance near‑term experimentation, optimisation and delivery commitments with longer‑term capability, platform health and connected customer experience evolution.
• Lead customer research, feedback analysis, journey mapping and usability testing; create lightweight wireframes and interactive prototypes to test assumptions and align stakeholders.
• Partner with UX and brand teams to ensure experiences are intuitive, accessible, consistent, trusted and aligned to Petbarn experience standards.
• Spend regular time with customers and frontline teams in stores, clinics and service environments to understand real‑world behaviours, pain points and operational constraints.
• Improve journeys such as onboarding, search, commerce, booking, pet profiles, loyalty, account management and self‑service, and applying mobile app expertise where relevant.
• Define customer‑facing and integration requirements, including business rules, states, errors, notifications and service hand‑offs.
• Ensure solutions meet privacy, security, accessibility, performance and support requirements, including App Store and Google Play guidelines where applicable.
• Ensure product outcomes are translated into clearly understood customer, business and delivery requirements, working with design, engineering and delivery partners to determine the appropriate level of product documentation.
• Coordinate design and technical alignment, UAT, release readiness, app store submissions where relevant, launch communications, adoption planning and operational hand‑over with clear support ownership.
• Define analytics requirements and monitor post‑release performance against agreed success measures, including adoption, engagement, conversion, retention, customer satisfaction and operational impact.
• Maintain an evidence‑led optimisation pipeline using behavioural data, customer feedback, app reviews, support contacts and frontline insight; feed learnings into roadmap decisions.
• Use AI and automation, where appropriate, to accelerate discovery, synthesis, prototyping, requirements, testing, documentation and stakeholder communication, while applying appropriate human judgement, governance and responsible‑use controls.

Why Join Greencross?

• Contribute to a values led enterprise function with meaningful influence across a national workforce.
• Work with an experienced Digital Product team in a purpose‑led business focused on pets, people and wellbeing.
• Join a growing organisation with career pathways across the broader Greencross and Petbarn network.

5+ years’ experience as a Product Manager, Product Owner, Mobile Product Manager, Digital Product Manager or similar role in a consumer‑facing digital, retail, services or eCommerce environment.

Demonstrated experience building and improving consumer‑facing iOS and Android apps, including app store releases, performance and quality. Retail, eCommerce, loyalty or service‑led experience is preferred; web and booking experience is advantageous.

Experience with connected digital ecosystems and integrations, including APIs, middleware, authentication, payments, loyalty, CRM or booking platforms; able to work with engineers on data flows, dependencies and non‑functional requirements.

Hands‑on experience with customer research, journey mapping, prototyping and usability testing, with confidence turning insights into practical product decisions.

Strong command of Agile product discovery and delivery, from opportunity validation and experimentation through backlog management, release planning and ongoing product ownership.

Practical working knowledge of product, design and collaboration tools such as Figma, Jira, Confluence, Miro, PowerPoint and Excel.

Excellent written and verbal communication skills, including the ability to prepare clear requirements, roadmap narratives, executive updates, decision papers and release communications.

A love of pets and genuine interest in making pet care easier and more connected across digital, physical and assisted channels.