Senior Product Manager, Acquisition

Westpac Bank; Sydney; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Employee banking perks

Flexible work arrangements

Learning & development opportunities

Volunteer programs

Job summary

Westpac Bank is seeking a Senior Product Manager for Acquisition in Sydney. You will deliver the personal loans acquisition plan using customer insights and digital channels to grow new customer volumes and balances, while leading GTM strategies with cross-functional teams.

You’ll own onboarding and embedment growth, identify performance gaps, and drive initiatives to boost acquisition, engagement, retention and product penetration, using data to inform actions and running test-and-learn

Qualifications

• Experience in product management, acquisition, digital sales, marketing or growth within banking or financial services.
• Working knowledge of digital acquisition channels (SEO, SEM, GEO, paid media, social, affiliates, partnerships).
• Strong commercial and analytical mindset with ability to interpret data and turn insights into actions.
• Strong communication and stakeholder management skills, with confidence engaging senior stakeholders.

Responsibilities

• Deliver the Personal Loans acquisition plan using customer insights, campaigns and digital-first channels to grow new customer volumes and balances.
• Lead customer growth and go-to-market strategies, bringing cross-functional teams together to achieve strong customer and commercial outcomes.
• Own growth across onboarding and embedment, identify performance gaps, and drive initiatives to improve acquisition, engagement, retention and product penetration.
• Turn customer, behavioural and funnel data into clear recommendations and lead test-and-learn initiatives to optimise performance.
• Influence stakeholders, align priorities and support investment decisions through business cases and performance forecasting.

Skills

Product management

Acquisition

Digital marketing

Performance analytics

Stakeholder management

Cross-functional collaboration

Job description

Create your best future and join as a Senior Product Manager, Acquisition

• Location:Sydney based
• On-site Requirement:2-3 days per week in the office

What’s the role?

As a Senior Product Manager, you will deliver the Personal Loans acquisition plan, using customer insights, campaigns and digital-first channels to grow new customer volumes and balances at a sustainable cost. You will lead customer growth and go-to-market strategies, bringing cross-functional teams together to achieve strong customer and commercial outcomes.

Additionally, you'll own growth outcomes across onboarding and embedment, identify performance gaps, and drive initiatives to improve acquisition, engagement, retention and product penetration. Using customer, behavioural and funnel data, you’ll turn insights into clear recommendations and lead test-and-learn initiatives to optimise performance.

You will influence key stakeholders, align priorities and support investment decisions through business cases and performance forecasting. You’ll ensure initiatives balance customer value and commercial outcomes while meeting risk, regulatory and governance requirements.

What do I need?

• Strong understanding of consumer lending products and responsible lending obligations.
• Proven experience in product management, acquisition, digital sales, marketing or growth within banking or financial services.
• Working knowledge of digital acquisition channels, including SEO, SEM, GEO, paid media, social, affiliates and partnerships.
• Experience delivering integrated marketing campaigns, from creative briefing through deployment, testing and optimisation.
• Strong commercial and analytical mindset, with the ability to interpret customer and performance data and turn insights into actions.
• Strong communication and stakeholder management skills, with confidence engaging senior stakeholders and cross-functional teams.
• Proactive and collaborative, with the ability to work effectively in a fast-paced, customer-focused environment.

We’re obsessed with becoming our customers #1 banking partner for life and we’re looking for people who are passionate about helping us achieve that goal. In return we’re committed to making Westpac the best place to work in the country. Here are just a few of the ways we’re already doing that:

• Special offers on banking products and discounts from top brands, including generous employee-only mortgage rates!
• Flexible work arrangements to help you achieve a greater work life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave.
• Tailored learning and development opportunities to help you grow your career within the bank.
• Lots of opportunities to give back to the Community by getting involved in our many volunteering initiatives

We’re all about creating a supportive and inclusive community. We welcome everyone no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community.

If you need any adjustments during the recruitment process, you can find more information and contact details on our FAQs and how to contact us page, under the Diversity, sustainability and flexibility section.