Senior Private Label Growth Leader (ANZ)

ofi; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

ofi is seeking a Senior Private Label Sales Manager to define and execute growth strategy across Australia and New Zealand. You will lead the private label portfolio strategy, drive revenue and margin, and oversee long-range pipeline with major supermarket, wholesale, and CPG customers.

You will bridge customers with global supply chain, innovation, quality, and finance teams. You will own executive relationships, steer multi-year growth plans, and lead complex tenders, pricing, and product

Qualifications

• 10+ years in B2B sales, private label, or strategic commercial leadership in food/FMCG sectors.
• Proven success with major supermarket/private label relationships and complex tender negotiations in ANZ.
• Experience owning revenue, margin targets, portfolio strategy, forecasting and customer profitability.

Responsibilities

• Lead private label strategy and 3–5 year growth roadmap for ANZ.
• Own senior commercial relationships with major retailers (Coles, Woolworths, ALDI, Costco).
• Direct end-to-end product commercialisation from brief to launch and scaling.

Skills

Executive leadership

Strategic thinking

Negotiation

P&L management

Customer relationships

Market insights

Education

Bachelor's degree in Business or related

Tools

CRM analytics

Job description

ofi is seeking a Senior Private Label Sales Manager to define and execute growth strategy across Australia and New Zealand. You will lead the private label portfolio strategy, drive revenue and margin, and oversee long-range pipeline with major supermarket, wholesale, and CPG customers.

You will bridge customers with global supply chain, innovation, quality, and finance teams. You will own executive relationships, steer multi-year growth plans, and lead complex tenders, pricing, and product