Senior PR Account Executive: Culture-Driven Storytelling

Publicis Groupe; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Wholeself wellbeing program

Marcel AI Platform access

Learning & development opportunities

Work from anywhere up to 6 weeks/year

Job summary

Herd MSL, part of Publicis Groupe ANZ, is seeking a Senior Account Executive who loves consumer PR and corporate storytelling. You will shape narratives across high-profile Australian and global brands, liaising with journalists and creators, and coordinating across APAC in a hub team.

You will balance creative campaigns, events, and media engagement while supporting junior staff and maintaining strong client communications within a supportive, flexible team culture.

Qualifications

• 3+ years of PR, communications or journalism experience.
• Strong media relations and understanding of the Australian media landscape.
• A love for crafting and pitching relevant stories to a wide range of media outlets.
• Strong writing and copyediting skills; video production and social experience bonus.
• Good ability to manage time and workload, prioritise and coordinate with internal stakeholders.
• Experience mentoring junior team members.
• A team player attitude.

Responsibilities

• Liaise with journalists and creators across APAC as part of a hub team.
• Manage client communications and support creative development, planning and execution.
• Coordinate with agencies across APAC and help develop junior staff.
• Contribute to corporate storytelling for high-profile Australian and global brands.

Skills

PR experience

Media relations

Storytelling

Writing & editing

Time management

Mentoring juniors

Team player

Pitching stories

Job description

Herd MSL, part of Publicis Groupe ANZ, is seeking a Senior Account Executive who loves consumer PR and corporate storytelling. You will shape narratives across high-profile Australian and global brands, liaising with journalists and creators, and coordinating across APAC in a hub team.

You will balance creative campaigns, events, and media engagement while supporting junior staff and maintaining strong client communications within a supportive, flexible team culture.