Senior Account Director, Consumer PR & Influencer Strategy

Publicis Groupe Holdings B.V; Sydney; Hybrid; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global Marcel AI platform

Marcel Classes

Career Conversations

Diversity & Inclusion committees

Leave benefits

Work Your World

Job summary

Herd MSL, part of Publicis Groupe ANZ, seeks an Account Director to lead integrated communications programs for Australia’s top consumer brands. This senior, hands-on role spans earned media, influencer strategy, brand storytelling and cultural relevance.

You will advise clients, shape strategies, and bring campaigns to life through media, creators and social-first thinking. You’ll guide senior stakeholders, manage key moments such as launches and seasonal campaigns, and ensure on-time,

Qualifications

• Proven experience delivering at Account Director level within PR or communications.
• Strong background in consumer communications, earned media and brand-led campaigns.
• Strong influencer experience, including talent management, briefing, content alignment and performance evaluation.
• Confidence providing senior stakeholder counsel.
• Deep knowledge of the Australian media landscape, particularly lifestyle, entertainment, consumer and national outlets.
• Confidence using AI tools to support strategy, insights, content development, media planning and workflow efficiency, with an understanding of quality control, ethics and best practice.
• Strong commercial and financial management skills.
• A calm, solutions-focused approach under pressure.
• A curious, proactive mindset and comfort working with ambiguity.
• A collaborative approach and ability to bring others along.

Responsibilities

• Act as the senior strategic lead across key consumer accounts, owning client relationships, outcomes and quality of work.
• Provide confident, proactive counsel to senior marketing and communications stakeholders.
• Lead clients through key moments including brand launches, seasonal campaigns, issues and reactive opportunities.
• Translate brand objectives into clear, compelling communications ideas that resonate with consumer audiences.
• Shape earned-led consumer communications strategies designed to cut through culture.
• Lead the development of media, influencer and integrated campaigns from idea through to execution.
• Oversee media relations across lifestyle, entertainment, consumer, news and trade media.
• Develop messaging, narratives and positioning that bring brands to life in an authentic and consumer-relevant way.
• Ensure campaigns are delivered on time, on budget and to Herd MSL’s quality standards.
• Lead influencer strategy and execution, including talent selection, briefing, content alignment, amplification and measurement.
• Ensure influencer activity is strategically integrated with earned media and wider campaigns.
• Help shape and deliver social-first ideas, platform-native content and creator-led storytelling.
• Lead, coach and develop account teams, building confidence, capability and accountability.
• Mentor team members and support their career development.
• Contribute to new business, credentials and agency thought leadership where appropriate.

Skills

Account leadership

Consumer comms

Earned media

Influencer strategy

Stakeholder counsel

Australian media

AI tools

Budget management

Team leadership

Media relations

Tools

Marcel AI

Job description

Herd MSL, part of Publicis Groupe ANZ, seeks an Account Director to lead integrated communications programs for Australia’s top consumer brands. This senior, hands-on role spans earned media, influencer strategy, brand storytelling and cultural relevance.

You will advise clients, shape strategies, and bring campaigns to life through media, creators and social-first thinking. You’ll guide senior stakeholders, manage key moments such as launches and seasonal campaigns, and ensure on-time,