Influencer & Brand Strategy Director

Publicis Groupe Holdings B.V; Sydney; Sur place; AUD 150 000 - 190 000; Plein temps

Avantages offerts par ce poste

Wholeself program

Global Marcel AI Platform

15,000+ learning programs (Marcel)

Diversity & Inclusion initiatives

Leave benefits including Birthday/flex

Work Your World travel flexibility

Parental leave options

Counselling & wellbeing support

Résumé du poste

Herd MSL, part of Publicis Groupe ANZ, is seeking an Account Director to lead integrated communications programs for Australia’s recognisable consumer brands. This is a senior, hands-on role spanning earned media, influencer strategy, brand storytelling and cultural relevance to drive awareness and affinity.

You’ll act as a trusted adviser to clients, shaping strategies and guiding media, creators and social-first ideas while leading and mentoring account teams to deliver campaigns on time and

Qualifications

• Proven experience delivering at Account Director level within PR or communications.
• Strong background in consumer communications, earned media and brand-led campaigns.
• Strong influencer experience, including talent management, briefing, content alignment and performance evaluation.
• Confidence providing senior stakeholder counsel.
• Deep knowledge of the Australian media landscape, particularly lifestyle, entertainment, consumer and national outlets.
• Comfort using AI tools to support strategy, insights, content development, media planning and workflow efficiency, with an understanding of quality control.

Responsabilités

• Act as the senior strategic lead across key consumer accounts, owning client relationships, outcomes and quality of work.
• Provide confident, proactive counsel to senior marketing and communications stakeholders.
• Lead clients through brand launches, seasonal campaigns, issues and reactive opportunities.
• Translate brand objectives into clear, compelling communications ideas that resonate with consumer audiences.
• Shape earned-led consumer communications strategies designed to cut through culture.
• Lead the development of media, influencer and integrated campaigns from idea through to execution.
• Oversee media relations across lifestyle, entertainment, consumer, news and trade media.
• Develop messaging, narratives and positioning that bring brands to life in an authentic and consumer-relevant way.
• Ensure campaigns are delivered on time, on budget and to Herd MSL’s quality standards.
• Lead influencer strategy and execution, including talent selection, briefing, content alignment, amplification and measurement.
• Ensure influencer activity is strategically integrated with earned media and wider campaigns.
• Help shape and deliver social-first ideas, platform-native content and creator-led storytelling.
• Lead, coach and develop account teams, building confidence, capability and accountability.
• Mentor team members and support their career development.
• Contribute to new business, credentials and agency thought leadership where appropriate.

Connaissances

Account director experience

Consumer communications

Earned media

Influencer strategy

Senior stakeholder counsel

Australian media landscape knowledge

AI tools usage

Outils

AI tools

Description du poste

Herd MSL, part of Publicis Groupe ANZ, is seeking an Account Director to lead integrated communications programs for Australia’s recognisable consumer brands. This is a senior, hands-on role spanning earned media, influencer strategy, brand storytelling and cultural relevance to drive awareness and affinity.

You’ll act as a trusted adviser to clients, shaping strategies and guiding media, creators and social-first ideas while leading and mentoring account teams to deliver campaigns on time and