Senior Performance Marketing Lead – AI-Driven Growth

D2B; Sydney; Hybrid; AUD 21,000 - 31,000; Full time

Job summary

D2B is seeking a Senior Performance Marketing Manager to own paid media across multiple Australian property-focused accounts from Sydney. You will drive strategy and day-to-day execution for Meta Ads and Google Search, aiming to scale seven client accounts by early 2027.

Responsibilities include tracking, attribution, reporting, and CRO with a strong emphasis on turning paid traffic into qualified buyer inquiries and closed sales.

Qualifications

• Minimum 5 years of hands-on performance marketing experience in an agency or multi-client setting.
• Strong proficiency in Meta Ads Manager and Google Ads (Search).
• Experience with GA4, GTM, Meta CAPI, and offline conversion feeds.

Responsibilities

• Architect, launch, and optimize Meta Ads and Google Search campaigns across multiple client accounts.
• Manage budgets, pacing, audience segmentation, and bid strategies.
• Develop and test creative concepts; provide briefs to design/video teams.
• Build Looker Studio dashboards for ROI, appointment volume, and sales conversion rates.

Skills

Meta Ads Manager

Google Ads

AI Fluency

Analytical thinking

Communication

Tools

GA4

GTM

Looker Studio

Conversions API

Job description

D2B is seeking a Senior Performance Marketing Manager to own paid media across multiple Australian property-focused accounts from Sydney. You will drive strategy and day-to-day execution for Meta Ads and Google Search, aiming to scale seven client accounts by early 2027.

Responsibilities include tracking, attribution, reporting, and CRO with a strong emphasis on turning paid traffic into qualified buyer inquiries and closed sales.