Senior Partnerships & Media Strategy Lead

Initiative; City of Melbourne; On-site; AUD 82,000 - 90,000; Full time

Job summary

Initiative in Melbourne is seeking a Partnerships Senior Executive to execute investment best practices and deliver excellent client results across multiple channels. You will work with Strategy, Communications Design and Client Advice & Management to understand the media marketplace and audience trends.

The role involves managing campaigns, reporting, budgeting and mentoring Associates, with a progression path toward management. Salary range AUD 82,000–90,000 incl. superannuation.

Responsibilities

• Support creative agency material and production needs
• Assist with campaign implementation and adherence to timelines
• Advise clients on accuracy, tagging, and record keeping
• Ensure approved media plan and buying brief is executed
• Manage the trafficking process, working with the ad ops team
• Deliver campaign KPI's and respond to client requests
• Provide support on all media investment needs
• Assist in preparing presentation materials and present to clients
• Assist in the development of media recommendations
• Develop relationships with clients and stakeholders as appropriate
• Understand client business and needs
• Coordinate reports using the Bot's and briefing COE on data entry requirements
• Source appropriate data for reports from MediaBrands agencies (e.g. Magna, Orion)
• Maintain client schedules in accordance with their goals
• Utilise programs and tools to effectively execute reporting tasks
• Run competitive reports through BOTs
• Monitor weekly buys based on audience delivery data to ensure campaign delivery of all KPIs across all channels
• Ensure accuracy in TV post analysis on the same day as post data is released, following Magna best practice guidelines
• Assist in the analysis and preparation of post campaign documents, including optimisation recommendations, the generation of insights and interpretation of data.
• Assist in reporting and tracking budgets, savings and value
• Upload invoicing requirements into Bot
• Load all relevant media bookings using the Bot's and briefing to COE as required
• Resolve account queries and/or billing discrepancies
• Oversee budget control of approved media campaigns including invoicing, proforma checking and account queries. Trouble shoot variances
• Mentor and assist in the training of Associates.

Job description

Initiative in Melbourne is seeking a Partnerships Senior Executive to execute investment best practices and deliver excellent client results across multiple channels. You will work with Strategy, Communications Design and Client Advice & Management to understand the media marketplace and audience trends.

The role involves managing campaigns, reporting, budgeting and mentoring Associates, with a progression path toward management. Salary range AUD 82,000–90,000 incl. superannuation.