Senior Paid Media Specialist – Google Ads & Meta Ads

Xugar; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Xugar is seeking a Senior Paid Media Specialist to lead Google Ads and Meta Ads campaigns from its Melbourne base. The role involves planning, launching, and optimising performance-focused campaigns across search, display, shopping, and paid social, with thorough audience research and KPI-driven management.

You will manage budgets, test creative assets, and deliver regular performance reports. Collaboration with internal teams and clients ensures paid media aligns with broader strategies and

Qualifications

• Strong media planning skills with multi-channel campaign experience.
• Excellent communication and clear reporting to stakeholders.
• Solid marketing knowledge with a focus on performance marketing.
• Understanding of New Media platforms, especially Google Ads and Meta Ads.
• Applied research skills for audience insights, keyword analysis, and A/B testing.
• Proven experience managing significant paid media budgets and ROI.
• Proficiency with analytics and tracking tools such as GA, GTM, and pixels.
• Ability to work on-site in Southbank, Melbourne, VIC with strong organisational skills.
• Relevant tertiary qualification in Marketing, Advertising, Communications, or related field.

Responsibilities

• Plan, launch and optimise performance-focused campaigns across Google Ads and Meta Ads.
• Conduct audience and keyword research; test ad copy and creatives.
• Manage budgets and bids; monitor campaign performance against KPIs.
• Analyse data, prepare regular performance reports, and recommend ROI improvements.
• Collaborate with internal teams and clients to align paid media with broader marketing strategies.

Skills

Media planning

Communication

Performance marketing

Audience segmentation

Conversion optimisation

Budget management

Analytics tools

Education

Bachelor degree in Marketing/Advertising/Communications

Tools

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

Pixels

Job description

Company Description: Xugar is a digital marketing and growth agency that delivers measurable, exponential results through expert and transparent practices. The team provides end-to-end services, including organic and paid social media management, website development, and SEO optimisation. Campaigns are built on realistic, data-backed KPIs and a strong emphasis on openness with clients. Xugar's passion is to educate and grow alongside its clients, offering specialised services in SEO, Google Ads, social media marketing, web and landing page design, conversion funnels, and eCommerce web design.

This is a full-time, on-site role based in Southbank, Melbourne, VIC for a Senior Paid Media Specialist - Google Ads & Meta Ads. The role involves planning, launching, and optimising performance-focused campaigns across Google Ads and Meta Ads, including search, display, shopping, and paid social placements. Responsibilities include conducting audience and keyword research, creating and testing ad copy and creatives, managing budgets and bids, and monitoring campaign performance against clear KPIs. The specialist will analyse data, prepare regular performance reports, and recommend strategic adjustments to improve ROI. Collaboration with internal teams and clients is expected to align paid media activity with broader marketing strategies and to ensure transparent communication on results and initiatives.

Qualifications:

• Strong Media Planning skills with experience orchestrating multi-channel paid campaigns.
• Excellent Communication abilities, including clear reporting, stakeholder engagement, and cross-team collaboration.
• Solid Marketing knowledge with a focus on performance marketing, audience segmentation, and conversion optimisation.
• Understanding of New Media platforms, particularly Google Ads and Meta Ads, including current trends and best practices.
• Applied Research skills for audience insights, keyword analysis, A/B testing, and campaign performance evaluation.
• Proven experience managing significant paid media budgets and driving measurable ROI in agency or in-house environments.
• Proficiency with analytics and tracking tools (e.g., Google Analytics, tag managers, conversion tracking, pixels).
• Ability to work on-site in Southbank, Melbourne, VIC, with strong time management and organisational skills.
• Relevant tertiary qualification in Marketing, Advertising, Communications, or a related field, or equivalent practical experience.

What Success Looks Like:

If you're ready to take ownership of both paid media performance and client success, we'd love to hear from you.

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