Senior Paid Media Lead: Google & Meta Ads ROI

Xugar; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Xugar is seeking a Senior Paid Media Specialist to lead Google Ads and Meta Ads campaigns from its Melbourne base. The role involves planning, launching, and optimising performance-focused campaigns across search, display, shopping, and paid social, with thorough audience research and KPI-driven management.

You will manage budgets, test creative assets, and deliver regular performance reports. Collaboration with internal teams and clients ensures paid media aligns with broader strategies and

Qualifications

• Strong media planning skills with multi-channel campaign experience.
• Excellent communication and clear reporting to stakeholders.
• Solid marketing knowledge with a focus on performance marketing.
• Understanding of New Media platforms, especially Google Ads and Meta Ads.
• Applied research skills for audience insights, keyword analysis, and A/B testing.
• Proven experience managing significant paid media budgets and ROI.
• Proficiency with analytics and tracking tools such as GA, GTM, and pixels.
• Ability to work on-site in Southbank, Melbourne, VIC with strong organisational skills.
• Relevant tertiary qualification in Marketing, Advertising, Communications, or related field.

Responsibilities

• Plan, launch and optimise performance-focused campaigns across Google Ads and Meta Ads.
• Conduct audience and keyword research; test ad copy and creatives.
• Manage budgets and bids; monitor campaign performance against KPIs.
• Analyse data, prepare regular performance reports, and recommend ROI improvements.
• Collaborate with internal teams and clients to align paid media with broader marketing strategies.

Skills

Media planning

Communication

Performance marketing

Audience segmentation

Conversion optimisation

Budget management

Analytics tools

Education

Bachelor degree in Marketing/Advertising/Communications

Tools

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

Pixels

Job description

Xugar is seeking a Senior Paid Media Specialist to lead Google Ads and Meta Ads campaigns from its Melbourne base. The role involves planning, launching, and optimising performance-focused campaigns across search, display, shopping, and paid social, with thorough audience research and KPI-driven management.

You will manage budgets, test creative assets, and deliver regular performance reports. Collaboration with internal teams and clients ensures paid media aligns with broader strategies and