Paid Social Creative Strategist

Swan Studio; Sydney; On-site; AUD 75,000 - 110,000; Full time

Benefits offered by this job

Professional development budget

AI-driven production methods

Job summary

Swan Studio in Sydney is seeking a Creative Strategist to craft direct response ad creative strategies for a portfolio of clients, ensuring high production quality and impactful, high-converting creative.

You will lead strategy and collaborate with content creators, editors, designers and producers to deliver top-tier work while analysing data for continual optimisation and testing. This role offers a competitive salary and a performance bonus linked to client growth.

Qualifications

• Minimum two years of experience in direct response creative and performance-driven content.
• Strong understanding of audience psychology and platform best practices.
• Proven track record of conceiving and launching direct response ads that drive purchases, sign-ups, or subscriptions.
• Strong command of short-form video, static design, and iterative testing.
• Experience briefing editors and motion designers for post-production outcomes.
• Experience managing client relationships, timelines and budgets.

Responsibilities

• Lead strategy and creative output for a group of leading brands to drive growth.
• Liaise with clients to deliver standout service that exceeds expectations.
• Collaborate with content creators, editors, designers, and producers to deliver high-quality work.
• Analyse creative data to derive insights for optimisation and testing.

Skills

Direct response creative

Performance-driven content

Audience psychology

Platform best practices

Short-form video

Communications & briefs

Job description

It's nice to meet you and welcome to our role! Before we get into the fun stuff. Thank you.

Company Overview

We're Swan Studio, B&T's Emerging Agency of the year and the leading direct Paid Social creative agency in Australia. We empower brands like Hungry Jacks, Juniper and Canva to transform scrolls into sales, all thanks to our unique blend of data-driven strategy and bold execution.

Our work consistently sets the industry benchmark for conversion-focused social creative, and our team is actively shaping the future of the field through thought leadership and groundbreaking approaches.If you're a creative who thrives on seeing the direct impact of your work and wants to be at the forefront of what's next in advertising in an AI-centric world, you'll find your home here.

Role Summary

As a Creative Strategist, you’ll be responsible for crafting direct response ad creative strategies across a portfolio of clients, ensuring top production quality—all with the goal of delivering impactful, high-converting creative.

Key Responsibilities

• Lead strategy and creative output for a group of leading brands, delivering measurable growth through best in class creative
• Liaise with clients to deliver an exceptional service that exceeds their expectations
• Collaborate with content creators, editors, designers, and producers to create high-quality work for your clients
• Analyse creative data to derive insights for creative optimisation and testing

Requirements

• Minimum two years of experience in direct response creative, with a strong understanding of performance-driven content, audience psychology, and platform best practices.
• Proven track record of conceiving and launching direct response ads that drive purchases, sign-ups, or subscriptions
• Strong command of short-form video, static design, and iterative creative testing
• Experience collaborating with producers to ensure seamless project execution and delivery
• Ability to brief editors and motion designers for optimal post-production outcomes
• Experience managing client relationships, timelines, and budget expectations
• Deep understanding of consumer psychology in digital environments
• Exceptional written and verbal communication skills, with obsessive attention to detail

Benefits and Compensation

• Competitive salary aligned with experience and impact
• Performance bonus linked to the growth of client accounts under your stewardship
• Continuous professional development with dedicated budget for courses, conferences, and tooling
• Opportunity to pioneer AI-driven production methods within an ambitious, future-focused studio

We celebrate diversity and welcome applicants from all backgrounds.