Senior Paid Ads Specialist

V4 Services Group; Melbourne; Hybrid; AUD 90,000 - 100,000; Full time

Benefits offered by this job

Competitive Salary based on experience

Performance bonuses

Opportunity to work with a dynamic team

Hybrid work flexibility

Job summary

A leading company in the IT services sector is looking for a Senior Paid Marketing Specialist located in Melbourne. The ideal candidate will have extensive hands-on experience in managing substantial Google Ads and Meta Ads campaigns. This hybrid role offers a competitive salary along with performance bonuses. You will be responsible for strategizing and executing campaigns aimed at driving significant business growth, alongside collaborating with a dynamic team.

Qualifications

• Minimum 5 years of hands-on experience in advertising.
• Proven track record of handling budgets over $200,000.
• Strong analytical skills with the ability to optimize campaigns.

Responsibilities

• Develop and optimize high-budget campaigns on Google Ads and Facebook Ads.
• Conduct deep analysis of campaign performance and implement improvements.
• Collaborate with internal teams to align campaign messaging.

Skills

Google Ads Management

Meta Ads Management

Data Analysis

ROI Optimization

Campaign Strategy

Tools

Google Analytics

Google Tag Manager

Facebook Business Manager

Job description

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Position: Senior Paid Marketing Specialist (Google Ads & Facebook Ads)

Location: Hybrid Role to start with and can be converted to 100% Remote after 3-4 months.

Employment Type: Permanent Full-Time

Payout Offered: AUD 90,000 to AUD 100,000 per year + Super + Performance Bonus

About us:

V4 IT SERVICES, We are a Melbourne based IT Company that provides online and onsite IT related help to customers across Australia. With over 10,000 happy customers since our inception in 2022, we are one of the fastest growing IT Companies in Australia. Serving 1500+ Postcodes with network of 100+ Technicians.

About the Role:

We are seeking an experienced Senior Paid Marketing Specialist with a proven track record in managing large-scale paid advertising campaigns. You must have hands-on experience handling Google Ads and Meta Ads with monthly budgets exceeding $200,000. This is a position ideal for someone who thrives in a fast-paced environment, is data-driven, and can independently strategize, execute, and optimize campaigns to drive significant business growth.

Key Responsibilities:

• Develop, execute, and optimize high-budget campaigns across Google Ads (Search, Display, YouTube) and Facebook and Instagram Ads (Meta platform).
• Manage advertising budgets in excess of $200K per month, ensuring maximum ROI and scaling campaigns effectively.
• Conduct deep analysis of campaign performance and generate actionable insights.
• Implement A/B testing strategies and optimize creatives, copy, and landing pages for better conversions.
• Maintain strong knowledge of Google Ads bidding strategies, audience targeting, and attribution models.
• Manage full-funnel advertising strategies from awareness to conversion.
• Provide clear reporting on campaign performance, KPIs, and ROAS to leadership.
• Stay updated with industry trends, algorithm changes, and best practices on Google and Facebook advertising platforms.
• Collaborate with internal teams (design, content, web) to align campaign messaging and creative assets.

Requirements:

• Minimum 5 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Demonstrated experience managing ad spends of $200,000+ per month.
• Strong expertise in bid strategy optimization, remarketing, audience segmentation, and conversion tracking.
• Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, and campaign tracking software.
• Strong analytical skills — ability to work with large data sets, identify trends, and implement optimizations.
• Solid understanding of funnel marketing, customer journey mapping, and attribution modeling.
• Experience in lead generation-focused campaigns is highly desirable.
• Ability to work independently and manage campaigns end-to-end without heavy supervision.
• Excellent communication and reporting skills.

Preferred Qualifications:

• Google Ads Certification (Search, Display, Video).
• Experience with other paid platforms like LinkedIn Ads, Bing Ads is a plus.
• Experience with service-based industries particularly IT Support is an advantage.

What We Offer:

• Competitive Salary based on experience.
• Performance bonuses.
• Opportunity to work with a dynamic and growing team.
• Hybrid work flexibility.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Professional Services

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