Advertising Campaign Manager

Profusion; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Great culture and team environment

Job summary

A leading investment management firm seeks an Advertising Campaign Manager to create impactful advertising strategies. You will manage multi-channel campaigns, ensuring they are optimized for performance and aligned with marketing goals. The role offers a great culture, a supportive team environment, and a 12-month contract with potential for extension.

Qualifications

• 8+ years of experience in managing full-funnel advertising campaigns.
• Expertise in paid media platforms and analytics.

Responsibilities

• Develop and implement full-funnel advertising strategies.
• Manage end-to-end campaign execution and optimization.

Skills

Analytical Skills

Creative Skills

Communication

Organizational Abilities

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Advertising

Bachelor’s degree in Communications

Tools

Paid Media Platforms

Analytics Tools

Job description

2 days ago Be among the first 25 applicants

Direct message the job poster from Profusion

Consultant - Banking, Lending & Marketing at Profusion

Join a leading investment management firm known for its innovative approach and commitment to low-cost investing

I am seeking an Advertising Campaign Manager to create and execute impactful advertising strategies that drive brand awareness, consideration, and conversions. You will manage multi-channel campaigns, ensuring they are optimized for performance and aligned with our marketing goals.

• Great culture and team environment
• 12-month day rate contract (possibility for extension)

Key Responsibilities:

• Develop and implement full-funnel advertising strategies.
• Identify and prioritize key media channels with the Paid Media Manager.
• Collaborate with content, creative, product, and analytics teams for consistent messaging.
• Manage end-to-end campaign execution and optimization.
• Use advanced targeting techniques to reach relevant prospects.
• Leverage data and insights to monitor and improve campaign performance.
• Conduct A/B and multivariate testing for effective ad creatives.
• Integrate advertising efforts with other marketing channels.
• Provide detailed performance reports and post-campaign analysis.
• Stay updated on industry trends and perform competitive analysis.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 8+ years of experience in managing full-funnel advertising campaigns.
• Expertise in paid media platforms and analytics.
• Strong analytical and creative skills.
• Excellent communication and organizational abilities.
• Full Australian working rights, no sponsorship.

If this sounds like something you would be interested in, please apply or contact [e-mail]

We are committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates & clients. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Advertising

• Industries

  Investment Management and Financial Services

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