Senior Merchant Marketing Manager - Hybrid Growth Leader

Zip Co; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

25 days paid leave annually

16 weeks paid parental leave for prim­

Family support policies

Mental health and wellness initiatives

2 days paid volunteering leave

Discounts with Zip merchant partners

Job summary

Zip Co is seeking a Senior Marketing Manager, Merchant to lead merchant marketing campaigns from concept to execution, collaborating with Sales, Product, Brand and Marketing to drive acquisition, engagement and revenue.

You will own campaigns, leverage data and insights, optimise performance and balance creative thinking with commercial impact in a fast-paced, hybrid Sydney-based role.

Qualifications

• Proven experience developing and delivering marketing campaigns that drive measurable commercial outcomes, ideally within financial services, payments, technology or a related industry.
• Strong knowledge of marketing channels, campaign planning, merchant or customer engagement and performance optimisation.
• A commercial mindset, with the ability to connect marketing activity to business growth, customer outcomes and merchant success.
• Confidence using data and insights to evaluate performance, solve problems and turn findings into practical recommendations.
• Hands on experience managing campaigns from initial planning through to execution, reporting and continuous improvement.
• Strong stakeholder management skills, with the ability to build trusted relationships and collaborate effectively across Sales, Product, Brand and Marketing.
• Excellent communication skills, with a talent for crafting clear, engaging marketing messages and influencing stakeholders.
• The ability to work autonomously, exercise sound judgement and manage competing priorities in a fast moving environment.
• A curious and proactive approach, with the confidence to challenge existing ways of working, experiment with new ideas and identify opportunities to improve.
• A mindset that embraces AI and new tools to adapt, learn and grow.
• An aptitude for identifying and managing risks.

Responsibilities

• Develop and deliver impactful merchant marketing campaigns that attract new partners, deepen engagement and support retention and commercial growth.
• Take ownership of marketing initiatives from planning through to execution, measurement and optimisation, ensuring every campaign has clear objectives and measurable outcomes.
• Partner closely with Sales to uncover merchant growth opportunities and create marketing activity that supports commercial priorities.
• Bring Zip's merchant value proposition to life through compelling communications, creative campaigns and engaging marketing collateral.
• Use merchant insights, customer data and campaign performance to make informed decisions, identify opportunities and continuously improve marketing effectiveness.
• Own the detail behind successful campaigns, including audience selection, budgets, creative development, tracking, quality assurance and performance optimisation.
• Measure what matters, using acquisition, conversion, engagement, revenue and return on investment metrics to understand performance and recommend improvements.
• Collaborate with Product, Brand and the wider Marketing team to deliver consistent, relevant and engaging experiences for our merchant partners.
• Experiment with new approaches, testing creative, messaging, audiences and channels to find smarter ways to achieve better results.
• Bring a proactive, solutions focused mindset to the team, balancing multiple priorities while supporting broader acquisition and marketing initiatives when needed.

Skills

Campaign delivery

Performance optimization

Stakeholder management

Data-driven decisions

Autonomy

AI tools awareness

Job description

Zip Co is seeking a Senior Marketing Manager, Merchant to lead merchant marketing campaigns from concept to execution, collaborating with Sales, Product, Brand and Marketing to drive acquisition, engagement and revenue.

You will own campaigns, leverage data and insights, optimise performance and balance creative thinking with commercial impact in a fast-paced, hybrid Sydney-based role.