Senior Merchant Marketing Manager

Zip Co Limited; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

25 days leave annually

16 weeks parental leave

Family support policies incl. bereav/4

Wellbeing allowance $299/year

Volunteering leave 2 days/yr

Discounts via Zip partners

Fee-free Zip products

Job summary

Zip Co Limited in Sydney is seeking a Senior Marketing Manager, Merchant, to own and deliver merchant marketing campaigns from concept to execution. You will partner with Sales, Product and Brand to drive new merchant acquisition, engagement and growth, and leverage data to optimise performance in a hybrid Sydney workplace.

You will balance creative thinking with commercial impact, manage budgets, audiences and creative development, and continuously improve effectiveness while embracing AI tools

Qualifications

• Proven experience creating campaigns driving measurable commercial outcomes.
• Strong knowledge of marketing channels, planning, engagement and optimization.
• Commercial mindset linking activity to growth and merchant success.
• Data-driven decision making to evaluate performance and insights.
• Hands-on experience managing campaigns end-to-end.
• Strong stakeholder management and cross-team collaboration.
• Excellent written and verbal communication; ability to influence.
• Autonomous, judgement, and ability to manage competing priorities.
• Curious and proactive, eager to experiment with new ideas.

Responsibilities

• Develop and deliver impactful merchant marketing campaigns that attract new partners, deepen engagement and support retention and growth.
• Own initiatives from planning through execution, measurement and optimisation with clear objectives.
• Partner closely with Sales to uncover growth opportunities and align marketing with priorities.
• Bring Zip's merchant value proposition to life through communications and collateral.
• Use merchant insights and campaign data to improve effectiveness.
• Manage audience selection, budgets, creative development, tracking, QA and optimization.
• Measure metrics: acquisition, conversion, engagement, revenue and ROI; suggest improvements.
• Collaborate with Product, Brand and Marketing for consistent experiences.
• Experiment with new approaches, testing creative, messaging and channels.
• Maintain a proactive, solutions-focused mindset balancing priorities.

Skills

Merchant marketing

Campaign delivery

Performance optimization

Acquisition growth

Data-driven decisions

Stakeholder management

Cross-functional collaboration

Communication skills

Autonomous working

AI mindset

Job description

• Help shape the future of merchant growth at Zip, turning bold marketing ideas into campaigns that make a real commercial impact.
• Bring your expertise in merchant marketing, campaign delivery and performance optimisation to drive acquisition, engagement and growth.
• Enjoy the best of both worlds with hybrid working from our Sydney office, spending 3 days in the office and 2 days working from home.

Write your story with a career at Zip

Join Zip's Customer & Revenue division, where our Marketing team brings together creativity, commercial thinking and customer insights to deliver experiences that help our customers and merchant partners thrive.

As our Senior Marketing Manager, Merchant, you'll play a key role in shaping and delivering marketing initiatives that help attract new merchant partners, strengthen existing relationships and unlock opportunities for commercial growth.

This is an exciting opportunity for a commercially minded marketer who loves bringing ideas to life and seeing the results. You'll have the autonomy to own campaigns from concept through to execution, working closely with our Sales, Product, Brand and Marketing teams to turn business priorities into meaningful outcomes.

You'll thrive here if you're someone who enjoys rolling up their sleeves, gets energised by solving complex challenges and knows how to balance creative thinking with data and commercial impact.

We’re open to hiring at either the Senior Merchant Marketing Manager or Merchant Marketing Manager level, depending on your experience and expertise. If you see yourself thriving in this role at either level, we’d love to hear from you!

What you’ll own

• Develop and deliver impactful merchant marketing campaigns that attract new partners, deepen engagement and support retention and commercial growth.
• Take ownership of marketing initiatives from planning through to execution, measurement and optimisation, ensuring every campaign has clear objectives and measurable outcomes.
• Partner closely with Sales to uncover merchant growth opportunities and create marketing activity that supports commercial priorities.
• Bring Zip's merchant value proposition to life through compelling communications, creative campaigns and engaging marketing collateral.
• Use merchant insights, customer data and campaign performance to make informed decisions, identify opportunities and continuously improve marketing effectiveness.
• Own the detail behind successful campaigns, including audience selection, budgets, creative development, tracking, quality assurance and performance optimisation.
• Measure what matters, using acquisition, conversion, engagement, revenue and return on investment metrics to understand performance and recommend improvements.
• Collaborate with Product, Brand and the wider Marketing team to deliver consistent, relevant and engaging experiences for our merchant partners.
• Experiment with new approaches, testing creative, messaging, audiences and channels to find smarter ways to achieve better results.
• Bring a proactive, solutions focused mindset to the team, balancing multiple priorities while supporting broader acquisition and marketing initiatives when needed.

What you’ll bring to the team

Zipsters work on a broad range of initiatives, and our skills and experiences all look a little different. What really matters to us is that you’re a great fit with our four Values, and have a desire to learn and grow.

So whether you meet some or all of the desirable attributes below, we’d still love to hear from you:

• Proven experience developing and delivering marketing campaigns that drive measurable commercial outcomes, ideally within financial services, payments, technology or a related industry.
• Strong knowledge of marketing channels, campaign planning, merchant or customer engagement and performance optimisation.
• A commercial mindset, with the ability to connect marketing activity to business growth, customer outcomes and merchant success.
• Confidence using data and insights to evaluate performance, solve problems and turn findings into practical recommendations.
• Hands on experience managing campaigns from initial planning through to execution, reporting and continuous improvement.
• Strong stakeholder management skills, with the ability to build trusted relationships and collaborate effectively across Sales, Product, Brand and Marketing.
• Excellent communication skills, with a talent for crafting clear, engaging marketing messages and influencing stakeholders.
• The ability to work autonomously, exercise sound judgement and manage competing priorities in a fast moving environment.
• A curious and proactive approach, with the confidence to challenge existing ways of working, experiment with new ideas and identify opportunities to improve.
• A mindset that embraces AI and new tools to adapt, learn and grow.
• An aptitude for identifying and managing risks. Whether you are a People Manager or an Individual Contributor, we are all leaders at Zip, therefore effective risk management is important to how we run our business and part of all our roles.
• Our values in your DNA. Customer First, Own It, Stronger Together and Change the Game.

What you’ll get in return

As we write this next exciting chapter in our story, we will continue to move at pace and embrace change. For you, this might mean opportunities to learn new skills with hands‑on experience, broader responsibilities, or the buzz of seeing your work impact customers faster.

Zip is a place where you’ll get out exactly what you put in. When you join the team, we'll do our best to make sure you can be yourself and surround yourself with smart, friendly colleagues and leaders who have your back, so that you can make the big things happen.

Zipsters tell us these are just some of the best things about working here. You’ll also receive:

• 25 days paid leave annually, including birthday leave and quarterly wellbeing days
• 16 weeks paid parental leave for primary carers, and 4 weeks for supporting carers
• Family support policies including miscarriage bereavement leave and domestic violence leave
• Mental health and wellness initiatives, including $299 annual wellbeing allowance, free access for you and family members to our EAP service Sonder, discounted private health insurance, and great rates on fitness sessions through ClassPass
• 2 days paid volunteering leave per year
• Access to the Flare Benefits Hub and Novated Leasing for savings across lifestyle, essentials and wellbeing
• Fee‑free Zip products, and discounts with Zip merchant partners
• Team social events, epic offices, free breakfast daily, and weekly free lunches

Be a part of a team that reflects the diversity of our customers

We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.

Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience.

And finally…get to know us

Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people‑centred products that bring customers and merchants together.

Operating in Australia and the US, Zip offers access to point‑of‑sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

We’re proud to be a values‑led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.