Senior Merchant Marketing Manager

zipcolimited; Sydney; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Hybrid work

Sydney office

Career development

Job summary

Zip is seeking a Senior Marketing Manager, Merchant to own end-to-end campaigns that attract new merchant partners and drive commercial growth. You will work closely with Sales, Product, Brand and Marketing to turn business priorities into compelling campaigns and powerful collateral.

The role blends creative thinking with data-driven decision making in a hybrid Sydney setup, offering autonomy and the opportunity to impact merchant engagement and retention.

Qualifications

• Proven experience developing and delivering marketing campaigns that drive measurable commercial outcomes.
• Strong knowledge of marketing channels, campaign planning, merchant or customer engagement and performance optimisation.
• A commercial mindset, with the ability to connect marketing activity to business growth, customer outcomes and merchant success.
• Confidence using data and insights to evaluate performance, solve problems and turn findings into practical recommendations.
• Hands on experience managing campaigns from initial planning through to execution, reporting and continuous improvement.

Responsibilities

• Develop and deliver impactful merchant marketing campaigns that attract new partners, deepen engagement and support retention and commercial growth.
• Take ownership of marketing initiatives from planning through to execution, measurement and optimisation, ensuring every campaign has clear objectives and measurable outcomes.
• Partner closely with Sales to uncover merchant growth opportunities and create marketing activity that supports commercial priorities.
• Bring Zip's merchant value proposition to life through compelling communications, creative campaigns and engaging marketing collateral.
• Measure what matters using acquisition, conversion, engagement, revenue and ROI metrics to understand performance and recommend improvements.

Skills

Merchant marketing

Campaign delivery

Performance optimisation

Data insights

Stakeholder management

Autonomous working

AI tools

Tools

CRM platforms

Analytics tools

Job description

Help shape the future of merchant growth at Zip, turning bold marketing ideas into campaigns that make a real commercial impact.

Bring your expertise in merchant marketing, campaign delivery and performance optimisation to drive acquisition, engagement and growth.

Enjoy the best of both worlds with hybrid working from our Sydney office, spending 3 days in the office and 2 days working from home.

Write your story with a career at Zip.

Join Zip's Customer & Revenue division, where our Marketing team brings together creativity, commercial thinking and customer insights to deliver experiences that help our customers and merchant partners thrive.

As our Senior Marketing Manager, Merchant, you'll play a key role in shaping and delivering marketing initiatives that help attract new merchant partners, strengthen existing relationships and unlock opportunities for commercial growth.

This is an exciting opportunity for a commercially minded marketer who loves bringing ideas to life and seeing the results. You'll have the autonomy to own campaigns from concept through to execution, working closely with our Sales, Product, Brand and Marketing teams to turn business priorities into meaningful outcomes.

You'll thrive here if you're someone who enjoys rolling up their sleeves, gets energised by solving complex challenges and knows how to balance creative thinking with data and commercial impact.

We're open to hiring at either the Senior Merchant Marketing Manager or Merchant Marketing Manager level, depending on your experience and expertise. If you see yourself thriving in this role at either level, we'd love to hear from you!

What you'll own

• Develop and deliver impactful merchant marketing campaigns that attract new partners, deepen engagement and support retention and commercial growth.
• Take ownership of marketing initiatives from planning through to execution, measurement and optimisation, ensuring every campaign has clear objectives and measurable outcomes.
• Partner closely with Sales to uncover merchant growth opportunities and create marketing activity that supports commercial priorities.
• Bring Zip's merchant value proposition to life through compelling communications, creative campaigns and engaging marketing collateral.
• Use merchant insights, customer data and campaign performance to make informed decisions, identify opportunities and continuously improve marketing effectiveness.
• Own the detail behind successful campaigns, including audience selection, budgets, creative development, tracking, quality assurance and performance optimisation.
• Measure what matters, using acquisition, conversion, engagement, revenue and return on investment metrics to understand performance and recommend improvements.
• Collaborate with Product, Brand and the wider Marketing team to deliver consistent, relevant and engaging experiences for our merchant partners.
• Experiment with new approaches, testing creative, messaging, audiences and channels to find smarter ways to achieve better results.
• Bring a proactive, solutions focused mindset to the team, balancing multiple priorities while supporting broader acquisition and marketing initiatives when needed.

What you'll bring to the team

Zipsters work on a broad range of initiatives, and our skills and experiences all look a little different. What really matters to us is that you're a great fit with our four Values, and have a desire to learn and grow.

So whether you meet some or all of the desirable attributes below, we'd still love to hear from you!

• Proven experience developing and delivering marketing campaigns that drive measurable commercial outcomes, ideally within financial services, payments, technology or a related industry.
• Strong knowledge of marketing channels, campaign planning, merchant or customer engagement and performance optimisation.
• A commercial mindset, with the ability to connect marketing activity to business growth, customer outcomes and merchant success.
• Confidence using data and insights to evaluate performance, solve problems and turn findings into practical recommendations.
• Hands on experience managing campaigns from initial planning through to execution, reporting and continuous improvement.
• Strong stakeholder management skills, with the ability to build trusted relationships and collaborate effectively across Sales, Product, Brand and Marketing.
• Excellent communication skills, with a talent for crafting clear, engaging marketing messages and influencing stakeholders.
• The ability to work autonomously, exercise sound judgement and manage competing priorities in a fast moving environment.
• A curious and proactive approach, with the confidence to challenge existing ways of working, experiment with new ideas and identify opportunities to improve.
• A mindset that embraces AI and new tools to adapt, learn and grow.
• An aptitude for identifying and managing risks. Whether you are a People Manager or an Individual Contributor, we are all leader