Full Time Media Buyer

Bella Boheme; Sydney; Remote; AUD 90,000 - 120,000; Full time

Job summary

Bella Boheme is seeking a Media Buyer / Meta Ads Account Manager to own our Meta advertising across Facebook and Instagram. You will develop strategy, implement campaigns, and work closely with founders and our in-house marketing team to drive profitable growth for our Australian fashion and lifestyle brand.

The role demands hands-on management, budget discipline, and data-driven optimisation. You will collaborate with creative and ecommerce teams, run A/B tests, monitor ROAS, CPA, CAC, CTR, and

Qualifications

• 2+ years hands-on experience with Meta Ads management.
• Strong experience scaling paid social campaigns for ecommerce.
• Advanced knowledge of Meta Ads Manager, structures, audiences and optimisation.
• Solid understanding of Meta Pixel, Conversions API and attribution.
• Confident managing substantial ad budgets and making data-driven decisions.
• Strong analytical skills to translate data into strategy.
• Experience developing creative testing strategies and winning concepts.
• Understanding of customer acquisition, retention and ecommerce profitability.
• Excellent organisation, communication and time management.
• Ability to work independently and identify growth opportunities.
• Genuine interest in fashion, consumer behaviour and digital marketing.

Responsibilities

• Own and manage Bella Boheme's Meta Ads account: strategy, setup, optimisation and reporting.
• Plan and execute paid campaigns across Facebook and Instagram.
• Manage advertising budgets for efficient spend and strong returns.
• Develop strategies to acquire new customers, retarget audiences and drive repeat purchases.
• Monitor and optimise ROAS, CPA, CAC, CTR, CPM and conversion rates.
• Identify opportunities to scale winning campaigns and improve underperforming ones.
• Collaborate with creative team to brief and develop high-performing ad content.
• Analyse creative performance and guide future content directions.
• Lead ongoing A/B testing across creatives, messaging, audiences and structures.
• Support collection launches, promos and key retail events (e.g., Black Friday).
• Monitor Meta platform updates and advertising best practices.
• Provide regular performance reporting and insights to founders and marketing team.
• Collaborate with ecommerce team to improve acquisition, profitability and online sales.

Skills

Meta Ads management

Paid social campaigns

eCommerce performance

Campaign optimization

Data-driven decisions

Budget management

Tools

Meta Ads Manager

Shopify

Klaviyo

Google Analytics 4

Google Ads

TikTok Ads

Job description

Media Buyer / Meta Ads Account Manager

Full Time | Bella Boheme | Blue Mountains, NSW

We're looking for a Meta Ads superstar to join the Bella Boheme team!

Are you obsessed with Meta Ads, love analysing performance and know how to turn creative campaigns into serious results?

Bella Boheme is on the hunt for an experienced Media Buyer / Meta Ads Account Manager to take ownership of our paid social advertising and help drive the next chapter of our growing Australian fashion and lifestyle brand.

We're looking for someone who lives and breathes performance marketing. Someone who understands the numbers, knows what makes a great ad and can confidently manage, optimise and scale campaigns.

This is an exciting opportunity to work closely with our founders and in-house marketing team, combining creative thinking with data-driven strategy to deliver real business growth.

The Role

As our Media Buyer / Meta Ads Account Manager, you'll be responsible for the strategy, execution and ongoing optimisation of our Meta advertising campaigns across Facebook and Instagram.

You’ll work closely with our founders, marketing team and content creators to ensure our advertising is not only visually engaging but commercially successful.

Your key responsibilities will include:

• Own and manage Bella Boheme's Meta Ads account, including campaign strategy, setup, optimisation and reporting.
• Plan and execute paid advertising campaigns across Facebook and Instagram.
• Manage advertising budgets, ensuring efficient spend and strong returns.
• Develop and implement strategies to acquire new customers, retarget existing audiences and drive repeat purchases.
• Monitor and optimise key performance metrics, including ROAS, CPA, CAC, CTR, CPM and conversion rates.
• Identify opportunities to scale winning campaigns and improve underperforming campaigns.
• Work closely with our creative team to brief and develop high-performing ad content.
• Analyse creative performance and provide clear direction on what content we should be producing next.
• Lead ongoing A/B testing across creatives, messaging, audiences and campaign structures.
• Support major collection launches, promotional campaigns and key retail events, including Black Friday.
• Monitor Meta platform updates, emerging trends and advertising best practices.
• Provide regular performance reporting, insights and recommendations to the founders and marketing team.
• Collaborate with our wider eCommerce team to improve customer acquisition, profitability and overall online sales performance.

About You

We're looking for someone with proven experience managing Meta advertising accounts and delivering measurable eCommerce results.

Ideally, you'll have:

• A minimum of 2 years' hands-on experience in Meta Ads management, media buying or performance marketing.
• Strong experience managing and scaling paid social campaigns for eCommerce brands.
• Advanced knowledge of Meta Ads Manager, campaign structures, audience strategies and optimisation.
• A solid understanding of Meta Pixel, Conversions API, attribution and conversion tracking.
• Confidence managing substantial advertising budgets and making commercially informed decisions.
• Strong analytical skills and the ability to translate performance data into actionable strategies.
• Experience developing creative testing strategies and identifying winning ad concepts.
• A strong understanding of customer acquisition, retention and eCommerce profitability.
• Excellent organisation, communication and time management skills.
• The ability to work independently, take ownership and proactively identify opportunities for growth.
• A genuine interest in fashion, consumer behaviour and digital marketing.

Bonus points if you have:

• Experience working with fashion, beauty or lifestyle eCommerce brands.
• Experience with Shopify, Klaviyo and Google Analytics 4.
• Experience managing advertising across additional platforms, including Google or TikTok.
• Experience working alongside in-house content creators and creative teams.
• A strong understanding of direct-response advertising, UGC and video-first creative strategies.

What We're Really Looking For

We don't just want someone who knows how to launch ads.

We want someone who is proactive, commercially minded and genuinely invested in growing the business.

Someone who can look at our account and confidently tell us:

• What's working and why.
• What's not working and what needs to change.
• Where we should be investing more.
• What creative our team should be producing.
• How we can acquire more customers profitably.
• What opportunities we're currently missing.

You’ll be comfortable taking ownership, challenging ideas when the data tells a different story and working collaboratively with our team to achieve the best possible results.

Why Join Bella Boheme?

• Join a growing Australian fashion and lifestyle brand.
• Work closely with our founders and passionate in-house marketing team and wider team.
• Have genuine ownership over paid advertising strategy and performance.
• Play a key role in shaping the future growth of our eCommerce business.
• Work in a creative, collaborative and fast-paced environment.
• Enjoy the opportunity to bring fresh ideas, test new strategies and see the direct impact of your work.

Position Details

Position: Media Buyer / Meta Ads Account Manager
Employment: Full Time
Location: Bella Boheme HQ, Springwood, Blue Mountains NSW OR remote
Remuneration: Competitive salary based on experience

Bella Boheme x