Senior Marketing Specialist (Strategy & Operations ) (Mandarin Speaking)

HungryPanda Ltd 熊猫外卖; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

HungryPanda Ltd 熊猫外卖 is seeking a data-driven operations professional to oversee merchant growth and portfolio health across multiple Australian cities. You will develop supply-side strategies, grow merchant networks, and enhance platform value through targeted operational initiatives.

You will collaborate with Product and Business teams to optimize merchant-facing features and enable self-service tools, while supporting the regional manager with analytics and KPI tracking to drive sustainable

Qualifications

• Bachelor’s degree or higher with 3+ years in internet platform operations.
• Experience in local services merchant operations or supply strategy.
• Prior exposure to Meituan or similar platforms is a strong plus.
• Strong analytical and strategic thinking; data-driven problem solving.
• Basic SQL knowledge preferred.

Responsibilities

• Oversee merchant supply growth and portfolio health across Australian cities.
• Develop supply-side operational strategies and merchant growth frameworks.
• Drive cross-functional project execution and improve platform value.
• Provide regional analytical support and KPI tracking.

Skills

Analytical thinking

Strategic planning

Cross-functional collaboration

Project management

Data-driven problem solving

Education

Bachelor's degree or above

Tools

SQL basics

Job description

Merchant Supply & Growth Strategy: Oversee merchant supply growth and portfolio health across multiple cities in Australia. Formulate supply-side operational strategies, establish merchant growth frameworks, and enhance overall merchant operational efficiency and platform value.

Data-Driven Strategy & Project Execution: Leverage business analytics and market insights to identify growth opportunities, develop tailored operational strategies, break down target KPIs, and drive cross-functional project execution.

Product & Operations Alignment: Collaborate with Product and Business teams to optimize merchant-facing product capabilities and operational resource allocation, empowering merchants with self-service tools to improve performance.

Regional Management & Analytical Support: Assist the Regional Manager in day-to-day operational management across cities while providing data analytics support for consumer-side (C-end) performance.

Qualifications & Requirements

Background & Experience: Bachelor’s degree or above, with 3+ years of internet platform operations experience. Overseas work or study experience preferred. Background in local services merchant operations, supply strategy, or merchant growth is required (prior experience with platforms such as Meituan is a strong plus).

Analytical & Strategic Skills: Strong analytical prowess and strategic thinking abilities; proven track record of using data insights to diagnose operational bottlenecks and deliver actionable solutions. Basic knowledge of SQL is preferred.

Project Management & Collaboration: Outstanding project management, cross-functional communication, and resource integration skills, with the ability to independently drive complex projects to completion.

Business Acumen & Results Orientation: Deep understanding of regional internet business models, with strong goal-oriented execution and target breakdown skills. Continuously optimizes operational strategies to drive sustainable business growth.