Product Marketing Specialist

Traction; Australia; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work arrangement

National network access

AI-augmented tools

Community impact program

Job summary

Findex is seeking a Product Marketing Specialist to join its national Marketing team on a full-time, 12-month maximum-term contract, open to candidates across Australia. You will shape end-to-end marketing for priority product plays, translating product capability into compelling narratives and supporting go-to-market activation.

You will collaborate across brand, product and commercial teams, develop audience insights, positioning and sales enablement materials, and track performance to inform

Qualifications

• Solid experience in product marketing, integrated marketing or Go to Market.
• Demonstrated ability to integrate product marketing into a broader marketing function.
• Some commercial accountability tied to revenue or pipeline goals.
• Hands-on capability to write, produce and ship product campaign content and sales enablement materials.
• Fluency with AI tools in a commercial product marketing setting.
• Tertiary qualification in Marketing, Business, Communications or related field; financial services experience is favourable.

Responsibilities

• Support the product marketing strategy for prioritised product plays, contributing to audience definition, positioning, channel selection, content development and measurement from prioritisation through activation
• Help develop the value proposition, market positioning and client-facing narrative for prioritised products, translating product capability into stories that reinforce brand identity
• Integrate work into the broader marketing plan across lifecycle, content, search, social, paid, events and communications
• Plan, build and ship go-to-market campaigns that drive demand and produce content, asset narratives and sales enablement materials
• Arm distribution network with content packs, partner enablement kits and sector decks to convert demand into pipeline
• Track and report product-line marketing performance against revenue, pipeline, adoption and cross-sell metrics, using data to sharpen positioning and inform investment decisions

Skills

Product marketing

GTM strategy

Content creation

Sales enablement

Financial services

Education

Marketing degree

Tools

AI tools

Job description

We’re looking for a Product Marketing Specialist to join Findex’s national Marketing team on a full-time, 12-month maximum-term contract, open to candidates located anywhere across Australia. This is a specialist role sitting at the intersection of brand, product and commercial strategy, where you will contribute to the end-to-end marketing motion for Findex’s highest-priority product plays, from upstream positioning through to in-market activation. If you are a product marketer who thrives on turning product capability into compelling stories and want to sharpen your craft inside a major national firm, this is the role for you.

Your role, your contribution!

• Support the product marketing strategy for Findex’s prioritised product plays, contributing to audience definition, positioning, channel selection, content development and measurement from prioritisation through to activation
• Help develop the value proposition, market positioning and client-facing narrative for prioritised products, translating product capability into stories that reinforce Findex’s brand identity
• Integrate your work into the firm’s broader marketing plan across lifecycle, content, search, social, paid, events and communications, contributing to one unified engine, not a separate motion
• Plan, build and ship go-to-market campaigns that drive demand, and produce content, asset narratives and sales enablement materials for high-value product campaigns
• Arm Findex’s distribution network with content packs, partner enablement kits and sector decks that convert demand into pipeline
• Track and report product-line marketing performance against revenue, pipeline, adoption and cross-sell metrics, using data to sharpen positioning and support investment decisions

The benefits of joining us!

• Flexible and hybrid working arrangements, work from where you do your best thinking
• Operate at the strategic centre of a major national firm, with meaningful influence over brand positioning and commercial outcomes
• Access to Findex’s national network of marketing, Go to Market, sales and product professionals
• A genuinely AI-augmented operating environment, build and evolve your own toolset as part of the role
• Inclusive, collaborative team culture with a high-trust, high-autonomy approach to contributors at every level
• Meaningful community impact through the Findex Community Fund

What you will bring to the role:

• Solid experience in product marketing, integrated marketing or Go to Market, with a demonstrable track record contributing to product launches and ongoing campaigns, experience in financial services or accounting is preferred
• Demonstrated ability to integrate product marketing into a broader marketing function, campaigns, content, lifecycle, search, communications and events, rather than running it as a stand-alone specialism
• Some commercial accountability, including exposure to revenue or pipeline goals tied to a product line or portfolio
• Hands-on capability to write, produce and ship product campaign content and sales enablement materials directly
• Fluency with AI tools in a commercial product marketing setting, research, content, segmentation and campaign production, including an appetite to build and maintain automations
• Tertiary qualification in Marketing, Business, Communications or a related field; experience in financial services, professional services or a regulated industry is favourable

Our Impact: Why Findex?

At Findex, we help clients manage, grow, and protect their financial future with confidence. Since 1987, we’ve become a leading Australasian provider of integrated accounting, advisory, and wealth solutions, delivered through our “Wealth Accountant” and Family Office models. With 2,500 professionals across over 100 offices, we combine local expertise with global reach and remain committed to supporting clients and communities in creating long-term financial security.

For the Community

The Findex Community Fund (FCF) is dedicated to giving back to the communities we serve. Since 2018, we have donated over $4.3 million to more than 800 charities across Australia and New Zealand. Collectively, our team has dedicated over 9,000 volunteer hours, making a tangible impact in their communities through personal engagement.

For You

At Findex, we focus on developing our people first. With structured training and development opportunities, we allow our people to grow their career in a way that sets them up for success. We actively support our people by giving them extra support to external studies that is relevant to their role.

For our Customers

Together, Findex champion the success of over 75,000 Australasian businesses, helping them grow with expert advice, fresh thinking, and top-tier professional services. Here, you’re empowered to work in a way that brings out your best, supporting your growth, our team, and the clients who trust us to make a real difference.

For Diversity & Inclusion

Findex is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees and encourage applications from candidates with a variety of strengths, backgrounds and experiences.