Senior Marketing Manager, Consumer Marketing

Macquarie Group; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Wellbeing leave

Parental leave

Volunteer leave

Education reimbursement

Flexible/hybrid working

Home office equipment reimbursement

Job summary

Macquarie Group’s Consumer Marketing team drives growth for deposits and home loans by building deep customer understanding and crafting compelling go-to-market strategies. You will collaborate across the Marketing ecosystem to execute strategies, measure performance, and lead end-to-end, multi-channel campaigns that optimize the customer journey and improve conversion across the acquisition funnel.

You’ll bring extensive experience in strategic marketing within financial services, a proven

Qualifications

• 7+ years in strategic marketing (consumer/product/growth) within financial services.
• Proven track record in go-to-market strategies delivering commercial results.
• End-to-end campaign management experience from strategy to reporting.
• Experience leveraging customer research and data to inform marketing.
• Strong analytics to measure performance, identify trends, and drive decisions.
• Experience with CRO and customer journey mapping.
• Excellent stakeholder management and cross-functional collaboration.
• Exceptional communication and storytelling ability.

Responsibilities

• Lead end-to-end delivery of integrated multi-channel campaigns.
• Measure channel and campaign performance and translate insights into actions.
• Develop customer understanding through research and data analysis to inform strategy.
• Define value propositions and resonant storytelling for deposits and home loans.
• Collaborate across the marketing ecosystem to drive consideration and acquisition.

Skills

Strategic marketing

Go-to-market

Campaign management

Customer research

Data analytics

CRO

Stakeholder management

Storytelling

Communication

Tools

Google Analytics

Job description

Our Consumer Marketing team plays a crucial role in Macquarie’s retail banking business, driving growth for our market-leading products by developing deep customer understanding and compelling go-to-market strategies. As a key member of this team, you will be responsible for driving growth across our market-leading and rapidly scaling deposits and home loan portfolios.

We are a global financial services group operating in 30 markets with 57 years of unbroken profitability. At Macquarie, you’re empowered to shape a career that is fulfilling and creates value. You will bring your insights and expertise to the task at hand and feel supported as you make your own kind of impact for a better future.

What role will you play?

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In this role, you will collaborate across the Marketing ecosystem to develop and execute strategies that drive consideration and acquisition for our deposits and home loans products. You will build deep customer understanding through research and data analysis to inform marketing strategy, create compelling go‑to‑market approaches by defining strong customer value propositions and resonant storytelling, and lead the end‑to‑end delivery of integrated, multi‑channel marketing campaigns. Central to the role is rigorously measuring channel and campaign performance, translating insights into actionable recommendations, and identifying opportunities to optimise the customer journey and improve conversion across the acquisition funnel.

What you offer

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• 7+ years of experience in a strategic marketing role, such as consumer marketing, product marketing, or growth marketing, ideally within financial services.
• A proven track record of developing and executing successful go‑to‑market strategies that drive commercial results.
• Deep experience in end-to-end campaign management, from strategy and briefing through to execution and reporting.
• Expertise in leveraging customer research and data to develop actionable insights and inform marketing strategy.
• Strong analytical skills with proficiency in using data to measure performance, identify trends, and drive decision-making. Experience with tools like Google Analytics is an advantage.
• Demonstrated experience in customer journey mapping and implementing conversion rate optimisation (CRO) initiatives.
• Excellent stakeholder management and collaboration skills, with the ability to work effectively in cross-functional teams.
• A high degree of accountability and a passion for delivering outstanding customer, brand, and commercial outcomes.
• Exceptional communication and storytelling ability.

We love hearing from anyone inspired to build a better future with us, if you’re excited about the role or working at Macquarie we encourage you to apply.

What we offer

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At Macquarie, you’re empowered to shape a career that’s rewarding in all the ways that matter most to you. Macquarie employees can access a wide range of benefits which, depending on employment type, include:

• 1 wellbeing leave day per year
• Up to 5 additional service bonus leave days per year
• Up to 20 weeks’ paid parental leave for primary caregivers along with 12 days of transition leave upon return to work, and 6 weeks’ paid leave for non-primary caregivers
• 2 days of paid volunteer leave and donation matching
• Up to 12 months’ gender affirmation leave, including 6 weeks’ paid leave
• Access to Employee Assistance Program and wellbeing benefits including skin and health checks, and flu vaccinations
• Access to a wide range of salary packaging options
• Access to a wide range of learning and development opportunities, including reimbursement for professional membership or subscription
• Hybrid and flexible working arrangements, dependent on role
• Reimbursement for work from home equipment

About Banking and Financial Services

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Banking and Financial Services is our technology-driven retail bank. You will be part of a team that supports clients to achieve their full potential - whether that’s buying a home, growing a business or investing to manage wealth.

Inclusion at Macquarie

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We are committed to providing an inclusive environment for all, where different experiences, skills and perspectives are valued and respected. Macquarie provides access to opportunities for all individuals regardless of race, colour, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity or any other characteristic or circumstance.

We provide reasonable adjustments to individuals who may need support during the recruitment process and employment. If you require an adjustment, please let us know during the application process.