Senior Marketing Manager

Macquarie Group; Sydney; Hybride; AUD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Wellbeing leave day

Service bonus leave

Parental leave

Transition leave

Volunteer leave

Gender affirmation leave

Employee Assistance Program

Salary packaging options

Learning and development opportunities

Hybrid and flexible working

WFH equipment reimbursement

Résumé du poste

Macquarie Group's Consumer Marketing team is seeking a seasoned marketer to drive growth across our deposits and home loans portfolios. You will develop deep customer insights and compelling go‑to‑market strategies to accelerate consideration and acquisition.

Collaborating across the marketing ecosystem, you will lead end‑to‑end campaigns, measure channel performance, and translate data into actionable optimisations that improve conversion and customer outcomes.

Qualifications

• 7+ years in a strategic marketing role (consumer/product/growth) within financial services.
• Proven GTM strategy development and go-to-market execution with commercial impact.
• End-to-end campaign management from strategy to reporting.
• Experience using customer research and data to drive strategy.
• Strong analytics and data-driven decision making; GA is a plus.
• Experience with customer journey mapping and CRO initiatives.
• Excellent stakeholder management and collaboration in cross‑functional teams.
• Strong communication and storytelling abilities.

Responsabilités

• Drive growth across deposits and home loan portfolios through integrated marketing strategies.
• Develop deep customer understanding to inform marketing strategy and value propositions.
• Lead end‑to‑end delivery of multi‑channel campaigns and measure performance.
• Identify opportunities to optimise the customer journey and improve conversion across the funnel.

Connaissances

Strategic marketing

GTM strategies

Campaign management

Customer research

Analytics & data-driven decisions

Customer journey mapping

CRO

Stakeholder management

Storytelling & comms

Google Analytics

Outils

Google Analytics

Description du poste

Our Consumer Marketing team plays a crucial role in Macquarie’s retail banking business, driving growth for our market‑leading products by developing deep customer understanding and compelling go‑to‑market strategies. As a key member of this team, you will be responsible for driving growth across our market‑leading and rapidly scaling deposits and home loan portfolios.

We are a global financial services group operating in 30 markets with 57 years of unbroken profitability. At Macquarie, you’re empowered to shape a career that is fulfilling and creates value. You will bring your insights and expertise to the task at hand and feel supported as you make your own kind of impact for a better future.

What role will you play?

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In this role, you will collaborate across the Marketing ecosystem to develop and execute strategies that drive consideration and acquisition for our deposits and home loans products. You will build deep customer understanding through research and data analysis to inform marketing strategy, create compelling go‑to‑market approaches by defining strong customer value propositions and resonant storytelling, and lead the end‑to‑end delivery of integrated, multi‑channel marketing campaigns. Central to the role is rigorously measuring channel and campaign performance, translating insights into actionable recommendations, and identifying opportunities to optimise the customer journey and improve conversion across the acquisition funnel.

What you offer

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• 7+ years of experience in a strategic marketing role, such as consumer marketing, product marketing, or growth marketing, ideally within financial services.
• A proven track record of developing and executing successful go‑to‑market strategies that drive commercial results.
• Deep experience in end‑to‑end campaign management, from strategy and briefing through to execution and reporting.
• Expertise in leveraging customer research and data to develop actionable insights and inform marketing strategy.
• Strong analytical skills with proficiency in using data to measure performance, identify trends, and drive decision‑making. Experience with tools like Google Analytics is an advantage.
• Demonstrated experience in customer journey mapping and implementing conversion rate optimisation (CRO) initiatives.
• Excellent stakeholder management and collaboration skills, with the ability to work effectively in cross‑functional teams.
• A high degree of accountability and a passion for delivering outstanding customer, brand, and commercial outcomes.
• Exceptional communication and storytelling ability.

What we offer

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What we offer

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At Macquarie, you’re empowered to shape a career that’s rewarding in all the ways that matter most to you. Macquarie employees can access a wide range of benefits which, depending on employment type, include:

• 1 wellbeing leave day per year
• Up to 5 additional service bonus leave days per year
• Up to 20 weeks’ paid parental leave for primary caregivers along with 12 days of transition leave upon return to work, and 6 weeks’ paid leave for non‑primary caregivers
• 2 days of paid volunteer leave and donation matching
• Up to 12 months’ gender affirmation leave, including 6 weeks’ paid leave
• Access to Employee Assistance Program and wellbeing benefits including skin and health checks, and flu vaccinations
• Access to a wide range of salary packaging options
• Access to a wide range of learning and development opportunities, including reimbursement for professional membership or subscription
• Hybrid and flexible working arrangements, dependent on role
• Reimbursement for work from home equipment

About Banking and Financial Services

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Banking and Financial Services is our technology‑driven retail bank. You will be part of a team that supports clients to achieve their full potential – whether that’s buying a home, growing a business or investing to manage wealth.

Inclusion at Macquarie

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We are committed to providing an inclusive environment for all, where different experiences, skills and perspectives are valued and respected. Macquarie provides access to opportunities for all individuals regardless of race, colour, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity or any other characteristic or circumstance.

We provide reasonable adjustments to individuals who may need support during the recruitment process and employment. If you require an adjustment, please let us know during the application process.