Marketing Officer - Brand & Student Growth

The University of Western Australia; Perth; On-site; AUD 99,000 - 105,000; Full time

Benefits offered by this job

Flexible working options

Generous paid leave including parental

Up to 17% employer paid superannuation

Salary packaging

Employee Assistance Program

Job summary

The University of Western Australia is seeking a Marketing Officer to support the Brand, Marketing and Recruitment division in elevating the college's reputation and driving student enrolment.

You will coordinate marketing activities across campaigns, events, direct communications, and collateral, working with schools to align objectives and deliver measurable outcomes across earned, owned and paid channels.

Qualifications

• Relevant tertiary qualification or equivalent experience in marketing, communications, or a related discipline.
• Substantial marketing experience including developing and implementing strategic marketing plans, segment-led nurture journeys, event organisation and website content management.
• Highly developed written and verbal communication skills with a strong focus on stakeholder engagement.
• Demonstrated ability to work independently, show initiative, problem solve and work as part of a team.
• Strong planning and project management skills, with demonstrated ability to deliver projects on time and within budget.
• Proficiency in a range of marketing software and platforms including databases, email and website.

Responsibilities

• Support the development, implementation and evaluation of marketing initiatives that enhance the reputation of the College of Schools portfolio.
• Coordinate a broad range of marketing activities, including marketing planning, integrated campaigns, events, direct marketing communications, and the development of marketing collateral across earned, owned and paid channels.
• Partner with designated Schools to develop a deep understanding of their strategic objectives, market positioning, marketing objectives and student recruitment priorities.
• Apply insights and data-informed recommendations to identify opportunities, address challenges and shape marketing initiatives aligned to the strategic goals of the College of Schools and the University.

Skills

Marketing strategy

Campaign planning

Stakeholder comms

Independence

Project management

Marketing software

Education

Marketing degree

Tools

CRM

Email platforms

Website CMS

Job description

The University of Western Australia is seeking a Marketing Officer to support the Brand, Marketing and Recruitment division in elevating the college's reputation and driving student enrolment.

You will coordinate marketing activities across campaigns, events, direct communications, and collateral, working with schools to align objectives and deliver measurable outcomes across earned, owned and paid channels.