Senior Manager, Key Accounts

XPEL Australia; Sydney; On-site; AUD 150,000 - 230,000; Full time

Job summary

XPEL Australia seeks a Senior Manager for Key Accounts to proactively grow OEM/Key Accounts, guide regional teams, and drive strategic partnerships. You will shape opportunities, collaborate with marketing, product and service teams, and steer business development initiatives across Australia and APAC.

The role demands leadership, advanced negotiation, and a strong sales mindset to expand the customer base and maximize revenue from major accounts.

Qualifications

• Bachelor’s degree or higher in Business, Marketing or related field.
• Minimum 8 years professional sales experience, preferably automotive.
• Strong people, negotiation, and sales skills; excellent communication.
• Must have a current and valid driver’s license with a clean record.
• Proficient in Microsoft Office (Word, Excel, Outlook).

Responsibilities

• Identify, nurture, and facilitate opportunities for OEM/Key Accounts across regions.
• Build and lead a team, mentor and support cross-functional alignment with marketing, sales, and product teams.
• Cultivate strategic relationships and manage a pipeline of commercial opportunities.
• Lead negotiations and execute contracts for partnerships and new business.
• Coordinate internal resources and budgets to maximize ROI for initiatives.

Skills

Leadership

Negotiation

Sales skills

Communication

Strategic thinking

People management

Education

Bachelor’s degree or higher

Tools

Microsoft Office

Job description

Job Summary

The Senior Manager, Key Accounts will proactively identify, nurture, and facilitate the integration of new and established customer and market opportunities for XPEL Inc.'s Products and Services within OEM/Key Accounts. In addition, this role involves offering guidance, steering, and day-to-day management to XPEL's OEM Key Account Managers across the respective geography.

Core Duties

Build & lead a team, providing guidance, mentorship, and support while collaborating with others, including marketing, sales, and product development, to ensure alignment with overall business objectives. Seek and identify strategic opportunities for XPEL Products and Services in key markets focusing on OEMs, strategic partners, and Key Accounts. Cultivate and manage a pipeline of commercial opportunities, clients, and partners, while mapping out business positions for sustained growth. Curate strategic relationships with prospects, partners, clients, and vendors. Lead negotiations and facilitate the execution of contract deals to establish partnerships and secure new business. Provide critical market and customer information to XPEL’s executive team, engineering, product development, training, sales, and customer service departments Represent the XPEL Brand with a high degree of polish and professionalism during customer-led functions, industry, and motorsports events. Aid with customer support by fostering cross-functional teams to deliver high-quality solutions to XPEL clients and programs while addressing client concerns. When needed, act as a liaison between the client and the organization. Develop and manage budgets related to business development initiatives; ensure efficient allocation of resources to maximize return on investment. Prepare a detailed review of the XPEL Key Accounts pipeline and develop a annual account plan for each Champion an internal review and overhaul of the sales lead processing from intake to dissemination within XPEL’s Sales, Marketing, and Customer Service departments; (HUBSPOT integration for Key Accounts) In conjunction with XPEL Marketing and Event planning, create a annual MAR/COM (events) calendar. Create an industry-leading OEM / Key account digital asset catalog; photos, videos, customer testimonials, etc. in conjunction with an updated introductory slide deck Support regional key account manager professional development Renew connections to existing clients and contacts

Basic Qualifications

Bachelors degree or higher in Business, Marketing or related field or equivalent experience of 10 years sales Minimum 8 years professional sales experience, preferably within the automotive industry with at least 1 in a leadership position Strong people skills, negotiation skills and sales skills Excellent communication, interpersonal, analytical, and problem-solving skills Must have a current and valid driver’s license with a clean driving record. Make appropriate judgments, keeping customer service, safety, and time sensitivity a priority. Proficient in Microsoft Office (Word, Excel, Outlook).

Desired Qualifications

Long cycle sales experience XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Since the day XPEL was founded, we’ve strived to provide the best possible products, services, and support for customers and installers alike. With a comprehensive array of offerings for automotive, watercraft, home, and office applications, there’s sure to be a solution to fit your needs.