Marketing Manager

Mahboba's Promise; Sydney; On-site; AUD 100,000 - 105,000; Full time

Benefits offered by this job

Salary packaging benefits

Flexible working hours

Volunteer network access

Overseas media production team

Job summary

Mahboba’s Promise in Sydney is seeking a Marketing Manager to lead brand growth, drive multi-channel campaigns, and support fundraising across Australia and Afghanistan. You will manage a Marketing Coordinator, guide dedicated volunteers, and work with an Afghanistan-based media team to turn program impact into compelling stories that inspire supporters and donors.

The role combines strategic leadership with hands-on execution, covering content creation, digital scaling, PR, analytics, and donor

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or equivalent practical experience.
• Minimum 3–5 years of progressive marketing experience, with a focus on brand growth and audience acquisition.
• Proven track record in supporting fundraising achievement or driving revenue through creative marketing, social, and digital campaigns.
• Proven track record of amplifying social media reach and engagement on Instagram, Facebook, and LinkedIn.
• Demonstrated ability to design, test, and optimize end-to-end multi-channel marketing assets.
• Hands-on proficiency with Mailchimp, WordPress, social media analytics, Google Analytics; SEO is a plus.
• Exceptional storytelling skills and experience coordinating or managing volunteers.
• A deep passion for social impact and empowering vulnerable women and children.

Responsibilities

• Strategic Marketing & Campaigns: Develop, execute, and experiment with marketing strategies to engage donors and drive revenue.
• Content Creation & Digital Scaling: Oversee end-to-end digital channel management and storytelling.
• Brand Management & PR: Maintain and elevate the award-winning brand and secure press coverage.
• Campaign Analytics & ROI Optimisation: Track performance and translate data into improvements.
• Team & Volunteer Leadership: Manage the Marketing Coordinator and volunteers, coordinating with Afghanistan team.

Skills

Strategic Marketing

Campaign Management

Content Creation

Digital Marketing

Brand Management

PR & Media

Analytics & ROI

Team Leadership

Volunteer Coordination

Storytelling

Social Growth

Education

Bachelor's degree in Marketing/PR

Tools

Mailchimp

WordPress

Facebook Insights

Google Analytics

SEO

Job description

Time Commitment: Full-Time

Salary Range: $100,000 - $105,000

Organisational Overview

Mahboba’s Promise is an Australian non-profit organisation dedicated to providing a sustainable future to vulnerable women and children in Afghanistan, surrounding regions, and in Australia.

The organisation has been in operation for 25 years and has been committed to providing hope, and building a prosperous future for marginalised women, children, widows and orphans. In Afghanistan, we have delivered critical humanitarian aid during crises and driven long-term sustainable change through a range of programs including four orphanages across rural provinces in Afghanistan, outreach programs, schools and education programs, healthcare clinics, micro-businesses, agricultural skills building projects and women empowerment initiatives. To date our work has positively impacted over 1.6 million people.

In Australia, the organisation provides settlement support and community development to the growing cohort of refugees and asylum seekers from Afghanistan and surrounding regions in Sydney. The role of Marketing and Communications will play a pivotal role in amplifying our work, growing our digital footprint, and engaging stakeholders to secure financial support and drive fundraising success.

Role Overview

This is a fantastic role for someone creative, entrepreneurial, and eager to test different ideas to make a tangible impact! If you are passionate about elevating an award-winning brand, testing dynamic growth strategies, and amplifying the impact of a dedicated Not-For-Profit, this role is for you.

As Marketing Manager, you will combine high-level strategy with creative execution, leading brand growth, driving digital footprint expansion, and delivering the marketing firepower needed to convert audiences into long-term supporters. You will manage a Marketing Coordinator as part of your core team, guide dedicated marketing volunteers, and draw upon a skilled, on-the-ground media team in Afghanistan to bring authentic impact stories to life.

Key Responsibilities

• Strategic Marketing & Campaigns: Develop, execute, and experiment with innovative marketing strategies aligned with organizational goals. Deliver powerful multi-channel marketing interventions that engage donors, optimize conversion, and drive revenue growth.
• Content Creation & Digital Scaling: Oversee end-to-end digital channel management. Drive narrative storytelling across email, web, and social media to scale brand awareness and foster an active community of supporters.
• Brand Management & PR: Maintain, elevate, and protect our award-winning brand. Cultivate relationships with media outlets, corporate sponsors, and community partners to secure high-visibility press coverage and collaborative partnerships.
• Campaign Analytics & ROI Optimisation: Track, test, and analyze digital marketing performance and engagement analytics. Translate data insights into actionable improvements to maximize campaign reach, donor acquisition, and retention.
• Team & Volunteer Leadership: Manage and mentor the internal Marketing Coordinator, collaborate with our Afghanistan-based media production team, and lead marketing volunteers to ensure seamless campaign execution.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or equivalent practical experience.
• Minimum 3–5 years of progressive marketing experience, with a focus on brand growth and audience acquisition (NFP experience desirable, but commercial/startup initiative welcomed).
• Proven track record in supporting fundraising achievement or driving revenue through creative marketing, social, and digital campaigns.
• Proven track record of dramatically amplifying social media reach and engagement, specifically across Instagram, Facebook, and LinkedIn.
• Demonstrated ability to design, test, and optimize end-to-end multi-channel marketing assets.
• Hands-on proficiency with essential marketing technologies, including:
  • Email Marketing Platform: Mailchimp
  • Content Management Systems (CMS): WordPress
  • Social Media Analytics: Facebook, Instagram, LinkedIn
  • Website Analytics: Google Analytics (or modern alternatives)
  • SEO expertise is a huge plus!
• Exceptional storytelling skills: able to turn raw program impact data and human stories into compelling, action-driven marketing content.
• Experience coordinating or managing volunteers (highly desirable).
• A deep passion for social impact, human rights, and empowering vulnerable women and children.

What You Will Gain

• Direct Impact & Creative Freedom: A platform to experiment with bold marketing ideas that directly transform the lives of marginalized women and children in Australia and overseas.
• Salary Packaging Benefits: Access generous NFP salary packaging options including up to $15,900 tax-free base allocation plus meal and entertainment benefits to maximize your take-home pay.
• Resource Support: Strategic leadership over a dedicated Marketing Coordinator, volunteer network, and overseas media production team.
• Flexible Work Environment: Enjoy flexible working hours and supportive arrangements.
• Vibrant Culture: Work alongside a passionate, culturally diverse team of staff and dedicated volunteers.

Closing Date: 28 September 2026

Note: The successful candidate will be required to undergo standard background verification, including a National Police Check and a Working with Children Check (WWCC).