Senior Lifecycle Marketing Manager — Lead Growth & Loyalty (Hybrid)

Lyka; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Pet‑friendly offices

L&D budget

Parental leave top‑up

Wellbeing support

Dog care discounts

Job summary

Lyka, an Australian‑founded pet wellness company, is hiring a Senior Lifecycle Marketing Manager to own the lifecycle strategy across D2C and partnerships. You will lead a four‑person team, shaping campaigns from lead to loyalty and referrals, and partner with Growth, CX, Product and Data.

You’ll manage the Customer Engagement platform, drive experimentation, and define a future tech roadmap while maintaining a data‑driven, customer‑first approach.

Qualifications

• 7+ years in Lifecycle, CRM or retention marketing, ideally in D2C or ecommerce.
• Proven people leadership of a multi‑discipline team.
• Strong understanding of customer lifecycle mapping and segmentation.
• Hands-on experience with email and SMS marketing and marketing automation.

Responsibilities

• Own the lifecycle strategy, roadmap and performance across the full customer journey.
• Lead and develop the Lifecycle team of 4 across D2C and Partnerships.
• Partner with Growth, CX, Product and Data to align lifecycle activity with goals.
• Own the Customer Engagement platform and govern standards, deliverability and innovation.
• Define future Lifecycle tech roadmap and drive capability improvements.
• Foster innovation, testing, measurement and insight‑led improvements.

Skills

Lifecycle marketing

People leadership

Customer journey mapping

Email & SMS marketing

Marketing automation

Data analytics

Cross-functional collaboration

Communication

Strategic thinking

Tools

Customer.io

Braze

CRM platforms

Job description

Lyka, an Australian‑founded pet wellness company, is hiring a Senior Lifecycle Marketing Manager to own the lifecycle strategy across D2C and partnerships. You will lead a four‑person team, shaping campaigns from lead to loyalty and referrals, and partner with Growth, CX, Product and Data.

You’ll manage the Customer Engagement platform, drive experimentation, and define a future tech roadmap while maintaining a data‑driven, customer‑first approach.