Senior Experience Designer

HBF Health Limited; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

HBF Health Limited is seeking a Senior Designer to shape digital experiences across our products and channels. You will collaborate with Product Owners, Developers, and Analysts to create user flows, interfaces and prototypes that improve member outcomes.

You will champion human-centered design and guide discovery, design, testing and delivery with evidence-based decisions. The role emphasizes research-informed design, accessibility, and mentoring junior designers within a hybrid work model,

Qualifications

• Design end-to-end digital experiences across web and mobile.
• Strong UX, interaction design and prototyping skills.
• Engage stakeholders and communicate design rationale.
• Plan, estimate and scope complex design initiatives in agile teams.
• Use research, analytics and usability testing to inform decisions.
• Mentor other designers and apply accessibility principles.

Responsibilities

• Design user flows, information architecture, wireframes and high-fidelity experiences.
• Create implementation-ready artefacts and documentation for development teams.
• Translate research findings and business needs into intuitive digital solutions.
• Use qualitative and quantitative insights to identify opportunities and measure outcomes.
• Plan, conduct and synthesize research to inform design decisions.
• Lead usability testing, validation and iteration to improve experiences.
• Collaborate with cross-functional teams balancing member needs and technical constraints.

Skills

UX design

Interaction design

Prototyping

Figma

Stakeholder engagement

Research methods

Usability testing

Tools

Modern design tools

Job description

As a Senior Designer, you'll help shape the future of HBF's digital experiences across our products and channels, designing solutions that balance member needs, business objectives and technical feasibility. Working as part of the Experience and Design Chapter, you'll collaborate closely with Product Owners, Developers, Business Analysts and stakeholders to create user flows, interfaces, prototypes and digital experiences that improve member outcomes. You'll use research, data and customer insights to inform design decisions and help deliver connected experiences across the member journey. You'll champion human-centred design practices, communicate design rationale clearly and contribute to informed decision-making throughout discovery, design, testing and delivery. This is a 12 month max term opportunity.

Key responsibilities

• Design user flows, information architecture, wireframes, interaction models and high-fidelity digital experiences
• Create implementation-ready design artefacts and documentation for development teams
• Translate research findings, customer needs and business requirements into intuitive digital solutions
• Use qualitative and quantitative insights to identify opportunities and measure design outcomes
• Plan, conduct and synthesise research activities to inform design decisions
• Lead usability testing, validation and iteration activities to continuously improve experiences
• Collaborate with cross-functional teams to balance member needs, business outcomes and technical constraints

About you

• You're a customer-focused designer who enjoys solving complex problems and turning insights into experiences that make a real difference.
• You combine strong UX and interaction design capability with a collaborative mindset, and you're comfortable influencing stakeholders and guiding conversations through evidence-based recommendations.
• You'll be equally comfortable working strategically to consider the broader customer journey when designing digital experiences.
• You're passionate about creating experiences that are simple, accessible and meaningful for customers.

Requirements

• Demonstrated experience designing end-to-end digital experiences across web, mobile or digital products
• Strong UX, interaction design and prototyping skills with modern design and prototyping tools such as Figma or similar platforms
• Strong stakeholder engagement and communication skills, with the ability to articulate design rationale and trade-offs
• Proven ability to scope, estimate and plan complex design initiatives to support successful delivery within agile, cross-functional teams
• Experience leveraging customer research, analytics and usability testing to inform design decisions
• Experience mentoring other designers
• Knowledge of accessibility principles and human-centred design practices

Our culture and commitment

At HBF, we believe in the unique potential of every individual. We're committed to building an inclusive workplace where diverse perspectives are valued and celebrated, because they make us stronger. We encourage applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, people with disabilities and members of the LGBTQIA+ community. We want you to Be You, Be Bold, and feel supported every step of the way. If you need any adjustments during the recruitment process, please contact us at [e-mail] so we can work together to accommodate your needs.

Work location and arrangement

HBF is headquartered in Perth, WA and has offices across Australia in Brisbane, Sydney, Melbourne and Townsville. Many roles operate in a hybrid model, combining in-office collaboration with flexible work arrangements.

Further information

Discover how we're making a difference, explore our Community Initiatives at: Community Initiatives | HBF Health Insurance Careers at HBF Bold people belong at HBF We make work supportive, flexible and meaningful, so we can go one better for our members in moments that matter. Join us and be part of creating a healthier tomorrow. Roles across professions Behind every member moment is a team making it happen. From frontline support to data and digital, clinical expertise to corporate leadership. Whatever your talents, there's a place here for you to contribute and grow.

For most applications you will find out within 2 weeks if you have been invited to interview, with our process including reference, qualification and police checks as well as psychometric assessments for selected roles.