Senior Digital Product & Strategy Analyst

Publicis Groupe; Brisbane, Sydney, Melbourne; On-site; AUD 120,000 - 160,000; Full time

Job summary

WSP in Australia is seeking a Senior Business Analyst to propel our Digital practice across Brisbane, Sydney or Melbourne. You will lead discovery, engage stakeholders, and translate business needs into robust technical requirements for diverse advisory and delivery projects.

You will work closely with developers and architects on APIs, data flows and non-functional requirements, while strengthening client relationships and contributing to business development.

Qualifications

• Senior BA with software development experience and consulting mindset.
• Proven ability to lead discovery workshops and clarify ambiguous problems.
• Strong client-facing consulting skills to influence senior stakeholders.
• Technical fluency to work with developers, architects on APIs and data flows.
• Experience mentoring junior BAs and driving outcomes beyond traditional BA roles.
• Familiarity with applying AI to accelerate analysis and delivery while considering governance.

Responsibilities

• Lead discovery workshops and stakeholder engagement sessions.
• Translate business challenges into actionable solution requirements.
• Develop business cases, future-state processes, and operating models.
• Analyse systems, integrations, APIs, data flows and business rules.
• Produce artefacts like process maps, user journeys and requirements specs.
• Support agile delivery with prioritisation and backlog management.
• Apply AI-enabled tools to improve analysis and delivery outcomes.
• Build client relationships and contribute to proposals and work-winning activities.
• Mentor and uplift Digital practice capability through coaching.

Skills

Senior BA experience

Stakeholder engagement

Requirements gathering

Client-facing consulting

APIs & data flows

AI in analysis

Mentoring junior BAs

Job description

WSP in Australia is seeking a Senior Business Analyst to propel our Digital practice across Brisbane, Sydney or Melbourne. You will lead discovery, engage stakeholders, and translate business needs into robust technical requirements for diverse advisory and delivery projects.

You will work closely with developers and architects on APIs, data flows and non-functional requirements, while strengthening client relationships and contributing to business development.