Senior Digital Marketing Manager

Environmental Water Solutions Pty Ltd; Perth; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Employee benefits

Team events

Recognition program

Job summary

Complete Home Filtration seeks a Senior Digital Marketing Manager to lead our national digital growth. You will own the acquisition strategy across paid media, SEO, and content, while staying hands-on with campaigns, testing and optimisation to deliver measurable commercial outcomes.

You will partner with internal teams and agencies to optimise website performance, CRO and attribution, driving consistent improvements in lead quality and ROI across multiple channels.

Qualifications

• Strategic and hands-on digital marketer with senior experience.
• Lead digital acquisition strategy and optimise campaigns.
• Develop reporting, dashboards and attribution to link activity to outcomes.

Responsibilities

• Lead the digital marketing strategy across paid media, SEO, website, content, email, social and emerging channels.
• Manage and optimise digital acquisition campaigns across Google, Meta, TikTok, Microsoft, Pinterest and other platforms.
• Own large-scale paid media budgets and improve lead quality, conversions and ROI.
• Remain hands-on with optimisation, testing and platform management.
• Drive CRO and funnel performance on website and landing pages.

Skills

Digital marketing

Paid media

Data analytics

Campaign management

Cross-functional collaboration

Tools

Google Ads

Meta Ads

TikTok Ads

Microsoft Advertising

Pinterest Ads

Job description

This is your opportunity to lead digital marketing at scale and shape the next phase of CHF's national growth!

At Complete Home Filtration, our mission is to deliver clean water and a premium service experience to families across Australia. We're now looking for a Senior Digital Marketing Manager to join our Marketing Team.

To give you insight into our journey:

From garage startup to a team of 200+

Great Place to Work Certified (2025 & 2026)

The Opportunity

We're looking for an experienced Digital Marketing Manager who enjoys being strategic and hands-on. You'll lead our digital acquisition strategy while remaining close to campaign execution, optimisation, experimentation and commercial performance. This role is ideal for someone who loves using data to solve problems, improve customer acquisition and drive measurable business growth.

Your key priorities will include:

Leading the digital marketing strategy across paid media, SEO, website, content, email, social media and emerging digital channels.

Managing and optimising digital acquisition campaigns across Google, Meta, TikTok, Microsoft, Pinterest and other relevant platforms.

Taking ownership of large-scale paid media budgets, continually improving lead quality, conversion performance and return on marketing investment.

Remaining hands-on with campaign optimisation, testing, experimentation and platform management to maximise performance across all digital channels.

Owning website and landing page performance, driving CRO, user experience improvements and acquisition funnel performance.

Using data and analytics to identify opportunities, measure results and make informed decisions that improve marketing effectiveness.

Developing meaningful reporting, dashboards and attribution models that clearly connect marketing activity to business outcomes.

Partnering with internal teams and external agencies across SEO, creative, CRM and media to deliver integrated, high-performing campaigns.

Working closely with Sales, Customer Experience and Leadership to improve lead quality, conversion rates and overall customer acquisition.

Staying across digital marketing trends, emerging technologies and industry best practice, bringing new ideas and opportunities to the business.

Presenting insights and recommendations to senior leaders, translating digital performance data into clear commercial actions.

You'll thrive in this role if you:

Love using data to solve problems and improve performance.

Enjoy being hands-on in the platforms - not just reviewing agency reports.

Know how to scale paid media campaigns while keeping a close eye on ROI.

Naturally look for opportunities to test, learn and optimise.

Can confidently explain digital performance data in a way that makes sense to non-marketers.

Build strong relationships and enjoy collaborating with people across the business.

Take ownership, back yourself, and enjoy working in a fast-moving environment where your ideas can make a real impact.

Why this role is different?

You'll have the freedom to challenge the status quo, test new ideas and make decisions that genuinely influence business growth.

You'll join a business that's growing nationally and investing in its digital future.

Be surrounded by people who care about doing great work, supporting each other and celebrating success together.

Plus, you'll enjoy great employee benefits, regular team events and recognition for the impact you make.

If you're looking for your next opportunity and the idea of a national business with global opportunities appeals to you, it's time to build your future with Complete Home Filtration!

At Complete Home Filtration, opportunity knows no bounds. No matter your identity or background, if this role sparks excitement for your daily work, we encourage you to apply. We're committed to building diversity in our workforce, understanding its vital role in our business success. As an equal opportunity employer, we welcome applications from all.

Complete Home Filtration is a multi-award-winning, Australian-founded leader in whole home water filtration.

We are dedicated to improving the lives of Australian families by providing clean, healthy water from every tap. Our focus is on innovative technology, high quality products, and delivering a premium customer experience that is second to none.