Senior CRO Lead: AI-Driven Quoting & Growth

BizCover; Sydney; Híbrido; AUD 180 000 - 240 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work (3 days in Sydney CBD)

Career progression opportunities

Quarterly recognition awards

Incentive program

Casual dress code

Team culture

Resumo da oferta

BizCover is seeking a Senior Conversion Rate Optimisation Manager to own the end-to-end online journey from landing page to purchase across AU, NZ and the US. You will lead a small team within the Product and Customer Acquisition group, driving faster, smarter experiments using AI-driven research.

You’ll lift conversion on the new quoting platform, design tests (A/B, multivariate, URL tests), and build personalised experiences by industry and traffic source while collaborating with Marketing,

Qualificações

• 7+ years in CRO, growth, digital marketing or digital product.
• Expert knowledge of CRO and experimentation methods, including test statistics, sample sizing and guardrail metrics.
• Hands on expertise with an experimentation or personalisation platform, including its AI features.
• Strong web analytics and tag management; SQL and Power BI desirable.
• 1+ years leading a CRO, UX or digital team and owning delivery outcomes.

Responsabilidades

• Own the customer journey from first website visit through quote to first purchase.
• Map the journey, find the friction and build a prioritised optimisation roadmap.
• Write clear, evidence based hypotheses using analytics, session insights and customer feedback.
• Design and run A/B, multivariate and split URL tests with the right sample sizes and guardrails.
• Build personalised experiences by industry, campaign, traffic source and device.
• Make sure landing pages and quote flows match what customers were promised in the ad.
• Wireframe new flows in Figma to help launch new products.
• Turn test results into FY revenue forecasts and share learnings across the business.
• Partner with our AI team on customer facing AI experiences in the quote journey.
• Lead a small team (Data Analyst, Developer and QA), set priorities and own delivery.
• Coach others in good test design and grow experimentation capability across BizCover.

Conhecimentos

CRO

Experimentation

A/B testing

SQL

Power BI

Leadership

Marketing collaboration

UX research

Figma

Jira

Agile

Web analytics

Tag management

Ferramentas

Optimizely

VWO

AB Tasty

Adobe Target

Kameleoon

Statsig

GA4

Google Tag Manager

Hotjar

Microsoft Clarity

Contentsquare

Jira

Figma

HTML/CSS/JS

Descrição da oferta de emprego

BizCover is seeking a Senior Conversion Rate Optimisation Manager to own the end-to-end online journey from landing page to purchase across AU, NZ and the US. You will lead a small team within the Product and Customer Acquisition group, driving faster, smarter experiments using AI-driven research.

You’ll lift conversion on the new quoting platform, design tests (A/B, multivariate, URL tests), and build personalised experiences by industry and traffic source while collaborating with Marketing,