Head of Growth

Fastlane; Sydney; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Equity

Travel opportunities

Private chef

Gym membership

Job summary

Fastlane is building one of the fastest-growing software companies, and this role gives you full autonomy over GTM levers. You’ll own paid acquisition, SEO, UGC, influencers, affiliates, partnerships and CRO, moving fast from experiment to scale.

Based in Sydney, you’ll work with founders and the content team to turn insights into ads, landing pages and product ideas, while driving growth across multiple channels. Equity is included for high performers.

Qualifications

• You've personally run paid acquisition, ideally Meta and Google, and know the entire loop from creative testing to landing page to conversion.
• You're a GTM generalist - Paid, SEO, CRO, influencers, UGC, affiliates, partnerships, etc.
• You understand creative. You can look at an ad and have a strong opinion on the hook, angle, offer and why it will or won't work.
• You're highly analytical, and love making strategic decisions from dashboards. You can also make a call with imperfect knowledge on the fly and move forward.

Responsibilities

• Paid acquisition across Meta, Google, X and emerging channels
• Creative testing, angles, offers and the feedback loop into new ads
• Landing pages, CRO and funnel experiments
• SEO and programmatic growth opportunities
• UGC creator sourcing, briefs, relationships, output and performance
• Influencer, affiliate, agency, podcast, newsletter and other distribution partnerships
• Attribution, CAC, payback and budget allocation, including making your own kill and scale calls

Skills

High IQ + EQ

Strong with data

Strong product thinker

Highly creative

Very ambitious

High agency

Something to prove

Tools

Meta Ads

Google Ads

Job description

You will get the keys to Fastlane's growth engine, with full autonomy and ownership of our GTM levers: paid acquisition, SEO, UGC, influencers, affiliates, partnerships, and CRO. We care about how quickly you can experiment, figure out what works, and scale it.

This is a role for someone exceptional - we're aiming to be a unicorn in 18 months, and we need someone who wants to build one of the fastest-growing software companies in the world with us.

You:

• High IQ + EQ
• Strong with data
• Strong product thinker
• Highly creative
• Very ambitious
• High agency
• Something to prove

Experience:

• You've personally run paid acquisition, ideally Meta and Google, and know the entire loop from creative testing to landing page to conversion
• You're a GTM generalist - Paid, SEO, CRO, influencers, UGC, affiliates, partnerships, etc. You don't need to be world-class at every one yet, but your foundation is strong
• You understand creative. You can look at an ad and have a strong opinion on the hook, angle, offer and why it will or won't work
• You're highly analytical, and love making strategic decisions from dashboards. You can also make a call with imperfect knowledge on the fly and move forward
• You move ridiculously fast, and you're constantly finding new channels, tools and arbitrages before anyone tells you about them. An idea in the morning should be live that afternoon
• You've managed some form of creator program before - sourcing creators, briefing them, getting content back, finding winners and turning them into ads
• You've actually grown something before (a startup, your own product, an ecommerce brand, a side project) and can show us the numbers

The role:

• Paid acquisition across Meta, Google, X and emerging channels
• Creative testing, angles, offers and the feedback loop into new ads
• Landing pages, CRO and funnel experiments
• SEO and programmatic growth opportunities
• UGC creator sourcing, briefs, relationships, output and performance
• Influencer, affiliate, agency, podcast, newsletter and other distribution partnerships
• Attribution, CAC, payback and budget allocation, including making your own kill and scale calls

You'll work side by side with the founders and our content team - the best organic content can become your ad creative, and what you learn from paid feeds back into what gets made.

We are building a product in martech, so this role is also very important for building our own product. You will be a super user of our product, and strong product thinking will be a hugely valuable skill set.

• High salary + equity
• Based in Sydney, but we travel (Bali, SF, NY)
• Private chef included to cover all meals + gym membership